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Enrollment Marketing for Higher Education

As colleges and universities pivoted to the new recruiting environment in 2020, Paskill Stapleton & Lord (PS&L) provided its higher ed partners with online recruiting experiences—virtual events, data-driven video, and integrated marketing campaigns—which have been recently recognized as gold award winners by industry peers.

Over 2,000 entries were received from over 1,000 colleges, universities, and secondary schools from all 50 states and abroad for the 36th annual Educational Advertising Awards. Comprehensive higher education enrollment marketing firm PS&L won seven awards this year for clients that include the United States Coast Guard Academy, Neumann University in Pennsylvania, Goldey-Beacom College in Delaware, St. Mary’s University in Texas, Upper Iowa University, and Oklahoma City University.

The honors include four gold awards in the special event, social media content, integrated marketing campaign, and mobile media content categories and three silver awards in the enterprise website, electronic advertising, and special event materials categories.

“We are always driven by results for and collaboration with our clients,” says PS&L President Jim Paskill. “But seeing this collaborative work praised by peers is especially gratifying during a year of extreme, new challenges.”

Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, and marketing and advertising professionals.

A premier higher education enrollment marketing agency, PS&L is recognized for: brand strategy and creative; website solutions; digital and traditional advertising; video and motion content; market research; assessments; and live experience events. Since 1986, PS&L has led hundreds of colleges and universities to better enrollments and stronger brands.

As a division of top Mid-Atlantic agency JPL, PS&L has expanded capabilities and resources, resulting in one of the most robust agencies in the higher education market. Every year JPL produces 40-50 events at venues all across the United States. These events range from a few dozen to 2,000+ attendees.

“Our latest recognitions for virtual events is testament to the team and talent of JPL, a longtime leader in live experience events and now a great benefit to our partners.”

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