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Enrollment Marketing for Higher Education

Your brand is way more than a tagline.

PS&L builds brands for the long haul. The heart of who you are as an institution requires (and deserves) actionable research, and authentic engagement with your team and your core audiences.  Strong and true messaging and an inspiring creative execution is what we deliver time and time again.

Brand Research & Discovery

Our on-campus environment and culture scan, in-depth fact-finding, and thorough brand position assessment get the process started.

Brand Activation

Your brand message and creative platforms are built on comprehensive messaging—powering your brand for launch, and long after.

Brand Implementation

Brand creative and messaging is launched with guidelines, workshops, and strategy to ensure top quality and top trajectory.

Brand architecture and methodology tested and proven in the real world.

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A comprehensive brand identity across platforms and audiences is how top-performing brands thrive and grow.

PS&L maps your institutional DNA. We get to the heart of what makes your college a life-changing experience. This kind of thinking will deliver messaging and creative that matters – a platform that embodies and empowers your brand.

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Brand Attribute Messages

Brand Attribute Messages (BAMs) are the heavy lifters of PS&L’s Brand Message Platform. This series of statements define who you are as an institution, and what key audiences can expect from you. These internal messages serve as the foundation for the external brand messaging platform.

Brand Strategy Capabilities

Market Research

Institutional/Athletic Identity

Admissions Recruitment Packages

Messaging Platforms

Multimedia Brand Marketing

Operational Integration

Creative Execution

Brand Standards/Guidelines

Engagement/Activation

When Des Moines University decided to embark on an institutional brand development process, we held a competitive bid among several national higher education marketing and brand management consulting organizations. From the first exploratory contact through the 14-month process of successfully launching a University brand, Paskill Stapleton & Lord demonstrated their pedigree as trusted counselors and most importantly, partners, with the entire DMU leadership team (and by extension, the campus). Having their national experience for nearly 30 years made all the difference in carving out a distinct voice and market position for DMU. 

Mark Danes Chief Strategic Communications Officer, Des Moines University