These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
Brand Strategy & Creative
Your brand is way more than a tagline.
PS&L builds brands for the long haul. The heart of who you are as an institution requires (and deserves) actionable research, and authentic engagement with your team and your core audiences. Strong and true messaging and an inspiring creative execution is what we deliver time and time again.
Brand architecture and methodology tested and proven in the real world.
A comprehensive brand identity across platforms and audiences is how top-performing brands thrive and grow.
PS&L maps your institutional DNA. We get to the heart of what makes your college a life-changing experience. This kind of thinking will deliver messaging and creative that matters – a platform that embodies and empowers your brand.
Brand Attribute Messages
Brand Attribute Messages (BAMs) are the heavy lifters of PS&L’s Brand Message Platform. This series of statements define who you are as an institution, and what key audiences can expect from you. These internal messages serve as the foundation for the external brand messaging platform.
Brand Strategy Capabilities
Admissions Recruitment Packages
Multimedia Brand Marketing
When Des Moines University decided to embark on an institutional brand development process, we held a competitive bid among several national higher education marketing and brand management consulting organizations. From the first exploratory contact through the 14-month process of successfully launching a University brand, Paskill Stapleton & Lord demonstrated their pedigree as trusted counselors and most importantly, partners, with the entire DMU leadership team (and by extension, the campus). Having their national experience for nearly 30 years made all the difference in carving out a distinct voice and market position for DMU.