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Enrollment Marketing for Higher Education

Your most valuable asset deserves a check up.

Let our enrollment experts assess what’s best. Our consultants have guided hundreds of institutions to improved enrollment outcomes by visiting campuses, meeting with stakeholders, and conducting in-depth analyses through our signature assessments.

Admissions and Marketing Remove barriers disrupting your enrollment health

Students in a classroom

This comprehensive examination can improve efficiencies, systems and processes, staffing, marketing and recruiting plans, advertising, lead generation, and prospect management activities.

Campus Visit Improve your overall enrollment marketing impact

Students outside of college campus

Our experienced consultants will assess your tour program, tour guides, and enrollment events as secret shoppers. We’ll also investigate your promotion, messaging, and customer service.

Website Advance the effectiveness and aesthetics of your website

A person typing on a laptop computer

A range of recommendations to improve your website, including enrollment process, brand and marketing, UX/UI design, style, technology infrastructure, usability, accessibility, and more.


In person, on the phone, through email, during a team retreat – however you need to advance your institutional enrollment marketing, PS&L can connect you with consultants of robust experience and exceptional customer service.

We work with higher ed partners of all sizes and situations to provide substantive analysis and trustworthy counsel for your staff, department, program, and/or institution to move forward in transformative ways.

Our focus is the long-term enrollment health of our higher ed partners.

A consultant brings strategic thinking, best practices, and an objective viewpoint to significant changes in the workplace. Our team has provided partners with consulting that focuses on:

  • Industry Best Practices
  • Sales and Recruitment Management
  • Process and Mapping
  • Recruitment Training and Coaching
  • Faculty and Advisory Training
  • Communications Flows
  • Staffing Recommendations

Our Experts

A team of admissions and enrollment marketing experts will become your guides through the assessment process and ultimately serve as your long-term industry resources.

Enrollment Marketing Experts

dave b photo

If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.

Dave Black VP, Consulting & Research
Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Senior Consultant
jeanne g photo

Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.

Jeanne Gosselin Senior Consultant

Learn more about Assessments

Discover what actionable next steps are needed for your institution to move forward.

Have a Question?

Email Janet
Call 412-904-3133