Strong Agency Partnerships Start with Meaningful Account Management
PS&L’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.
St. Mary’s University
Better integration brings better outcomes.
St. Mary’s University sought expert insights to improve enrollments. The small faith-based Texas institution believed integrating their communications and marketing efforts with the admissions team and enrollment goals could be best accomplished through external perspective. And they were right.
By partnering with PS&L for a marketing and communications assessment, what began as a four-month engagement, including on-campus focus groups provided a tangible solution toward better integration and improved outcomes. The partnership has also produced innovative, personalized video for hundreds of prospective students and a pioneering communications flow for various key audiences.
Change comes fast, online training and coaching helps.
Because of our experience as enrollment marketing consultants, PS&L excels at supporting clients’ adaption to unforeseen scenarios on campus and the world while still sustaining its new strategic thinking. As overwhelming as COVID-19 has been on higher education, through consulting St. Mary’s University has had a dedicated external voice to keep teams focused, encouraged, and moving forward. Online training and one-on-one coaching supported admissions staff to improve relationship-building skills across technologies to be effective in the new recruiting environment.
PS&L helped St. Mary’s establish a foundation for messaging and create communications flows for recruiting undergraduate students. In a short time, the consultants worked to conduct an assessment and develop plans for addressing best practices to advance our marketing efforts. Today, our teams are better prepared to deliver on the University’s recruitment marketing and communications needs.
Personalized Video: Innovating during a time of disruption.
PS&L also identified an opportunity for St. Mary’s University to differentiate themselves through highly personalized videos to hundreds of prospective students. Produced by PS&L’s video and motion content talent, the videos captured the integrity of the University mission and incorporated targeted marketing messages for each and every student.
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