PS&L’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.
PS&L is proud to launch a brand campaign with a message that matters now more than ever.
In the midst of an economic pandemic, Goldey-Beacom College in Wilmington, Delaware has cut its tuition in half. An institution with a longtime commitment to making a quality higher education experience accessible, Goldey-Beacom College also provides millions per year in scholarships to students.
This bold act in the higher ed marketplace is met with bold creative in a campaign launched now through Spring 2021, which utilizes a range of creative leveraged across various digital marketing strategies as well as outdoor and transit.
And the powerful Goldey-Beacom College story is only beginning to take shape. New brand messaging will soon drive all marketing communications about the private institution’s impressive faculty, ideal location, innovative thinking, and focused outcomes.