In the midst of an economic pandemic, Goldey-Beacom College in Wilmington, Delaware has cut its tuition in half. An institution with a longtime commitment to making a quality higher education experience accessible, Goldey-Beacom College also provides millions per year in scholarships to students.
This bold act in the higher ed marketplace is met with bold creative in a campaign launched now through Spring 2021, which utilizes a range of creative leveraged across various digital marketing strategies as well as outdoor and transit.
And the powerful Goldey-Beacom College story is only beginning to take shape. New brand messaging will soon drive all marketing communications about the private institution’s impressive faculty, ideal location, innovative thinking, and focused outcomes.
As business leaders, we need to commit to Diversity, Equity, and Inclusion action plans in order to create positive, lasting change. We should do so understanding that our businesses will be stronger when we engage more diverse voices.
Improve recruiting by examining your enrollment marketing strategy from outside inner circles inundated with COVID-19 crisis management.