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Enrollment Marketing for Higher Education

Powering your story in seconds.

Wherever your audiences are they expect video, and expectations have never been higher. At PS&L, our approach to video is scalable and always ready for integration across platforms. We understand the venues, your audiences, and have the talent and tools to deliver your most meaningful content.

We speak the language of engagement.

Your videos and motion content must engage, and fast. PS&L guides our partners to leverage their options as well as their assets: from 20-second web snippets to one-minute broadcast TV spots to multi-minute capital campaign promotions. Even assets from print materials can be transformed into animated micro content.

Not all video is created equal. We reach audiences with the right strategy.

Campus

Your video asset library is created during this one-day, three-person shoot.

Social Media

Fit for social cover videos and motion graphics to keep your audiences engaged.

Brand

A highly influential video to a highly segmented audience. Your brand story in seconds.

Live Audience

When your communities gather, video taps into the human connection.

Integration is everything.

We are higher education enrollment marketing experts. This means our thinking is always connected to your big picture in terms of brand and outcomes.

Our campus-savvy crew and blockbuster equipment keeps us flexible.

Gear Zen

We have the video capabilities expected from one of the most resource-rich higher ed marketing agencies in the country.

  • Experienced multi-position crews
  • Motion and stills – one event
  • Handheld Gyro-stabilizers
  • Latest camera options
  • 4k drones
  • Compact gear and lighting
Camera Man
Studio

Four motion graphics suites

Six edit suites

Two audio production studios

Green screen /motion tracking

VR Studio

I have tears in my eyes watching our cadets! The videos produced by PS&L all garner the same response from Academy viewers — ‘Wow! That is really good!’ Makes us all feel proud! Thank you for your stellar work!

Susan Bibeau Executive Director of Marketing, United States Coast Guard Academy