New and emerging trends in paid media, digital media opportunities for higher ed, and connecting with audiences during COVID-19 are addressed in this webinar.
Digital & Traditional Advertising
PS&L is media agnostic. All media and marketing options are explored to achieve your goals.
Customized Digital Solutions
Because clicks are nice but enrolled students are better.
Unlike Many Digital Marketers
PS&L does not take a one-size-fits-all approach to digital enrollment marketing. If your enrollment goals are the same as every other college, that might work…but we know every institution has different challenges at different times of the year with different student audiences, so our solutions will always be customized for achievable, and affordable, results.
Results-Based Digital Strategies
- Integrated Higher Ed Dashboard
- Premium Display Ads
- Antifraud and IVT Protection
- Google Display Network (and more)
- Search Engine Marketing (Pay-Per-Click)
- Search Engine Optimization (SEO)
- Dynamic Paid Social Media
- Organic Social Media
- “Stop Scrolling” Display Ads
- Integrated Retargeting
- IP Prospecting
- IP Targeting
- Audience-Targeted Email
- Campaign and Budget Stewardship
- Market Saturation Analysis
- Access to More Networks
- Conversions-Optimized Display Ads
- Premium Branded Content
Regardless of the tactics you currently employ, ad fraud is likely part of your experience, whether you know it or not. This white paper will help you understand what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.
To produce the kind of results we deliver for our clients on a daily basis, we unleash all options. That means traditional advertising is absolutely on the table if the tactics make sense for your institution’s marketing goals, market share, timeline, and budget.
And, as a 4A’s agency, we have access to national and international research for the most up-to-date and on-point traditional advertising.
Best-in-Class Digital Creative
Budgets Based on Reality, Not History
The PS&L Media Market and Budget Assessment
Is your paid advertising budget appropriate for the goals you’re trying to accomplish? If your answer is “I’m not sure,” welcome to the club.
College and university marketing professionals typically inherit their advertising budgets – budgets established years, maybe even decades ago. PS&L’s Media Market and Budget Assessment (MMBA) establishes budgets based on demographic and geographic realities, not history.
To establish target audience data sets, we match detailed personas of your various target audiences against defined geographies. Next we use our proprietary algorithm to determine appropriate budget levels in a model multimedia campaign. Unlike budgets based on history, the MMBA determines precise reach and frequency levels required to move your prospects successfully through the enrollment process.
In the 18 years they have worked with me on behalf of Neumann University, we collaborated on a wide variety of projects… In every instance, they exhibited professionalism, good judgment, design talent, and a work ethic that produced successful results. In addition, the PS&L group is fun to work with. They’re talented, intelligent folks with good senses of humor.