Clients are asking what the Metaverse is and if they should have a presence? Learn about the new realm's possibilities and the first steps to getting there.
Digital & Traditional Advertising
Campaigns to grow enrollments and brand awareness
As a top higher ed digital marketing agency, our paid media and creative teams are committed to deliver what campaign success means to your school. Our presence in Manhattan is just one way PS&L stays ahead of marketing trends for colleges and universities across the country.
We explore all media and marketing options to reach your enrollment goals cost-efficiently, from big picture strategy to relationship-level recruiting. A hands-on project management style means we collaborate openly to deliver the highest ROI for your media dollars.
Simply put, we use data to target the right people. Industry-leading tools leverage first-, second-, and third-party data to establish ideal targets.
Engaging Tactics & Creative
PS&L’s best-in-class creative embodies institutional brand and campaign messaging with the elements and techniques needed to engage prospects.
We hold digital platforms and networks accountable like no other agency, ensuring all display and native advertising is seen by people, not bots.
Insights & Optimization
Weekly deep dives across media platforms ensure campaign progress. Data is visualized into one-click dashboards and sharable reports.
Your investments and outcomes in paid campaigns will be maximized when we sync them strategically with organic search optimization.
From web design, video production, to recruiter training, with PS&L integrated marketing benefits from a range of serves to deliver results.
Meeting and exceeding weekly goals comes from extreme attention to detail, a collaborative and innovative team, and an insistence on high-quality content and outcomes.
- In-house Media Strategy, Planning & Buying
- Traditional Media
- Paid Search (Pay-Per-Click)
- Programmatic Digital
- Digital Display
- Online Video
- Digital Radio
- Connected TV & Over-the-top (CTV/OTT)
- Integrated Retargeting
- Paid Social Media
- Audience-Targeted Email
- Direct Partnerships
- Brand Safety & Fraud Protection
- Advanced Analytics
- Campaign & Budget Stewardship
- Organic Social Media
PS&L’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.