Skip to content

Enrollment Marketing for Higher Education

Campaigns to grow enrollments and brand awareness

Man looking at a monitor screen while typing

As a top higher ed digital marketing agency, our paid media and creative teams are committed to deliver what campaign success means to your school. Our presence in Manhattan is just one way PS&L stays ahead of marketing trends for colleges and universities across the country.

Our Clients

Central Penn college logo Dominican University logo Goldey-Beacom logo Hofstra University logo Immaculata logo
Jewish Theological Seminary logo Oklahoma City University logo PIT logo Pensacola logo Point Park logo
SCU logo Three Rivers college logo US Coast Guard logo UIU logo Walla Walla logo
Earn your degree 100% online with UIU
Master of Science at SCU
degree in elementary education at Point Park Uni
2 year degrees at PIT

Our Approach

We explore all media and marketing options to reach your enrollment goals cost-efficiently, from big picture strategy to relationship-level recruiting. A hands-on project management style means we collaborate openly to deliver the highest ROI for your media dollars.

Advanced Targeting

Simply put, we use data to target the right people. Industry-leading tools leverage first-, second-, and third-party data to establish ideal targets.

Engaging Tactics & Creative

PS&L’s best-in-class creative embodies institutional brand and campaign messaging with the elements and techniques needed to engage prospects.

Fraud Protection

We hold digital platforms and networks accountable like no other agency, ensuring all display and native advertising is seen by people, not bots.

Insights & Optimization

Weekly deep dives across media platforms ensure campaign progress. Data is visualized into one-click dashboards and sharable reports.

SEO Strategy

Your investments and outcomes in paid campaigns will be maximized when we sync them strategically with organic search optimization.

Expanded Resources

From web design, video production, to recruiter training, with PS&L integrated marketing benefits from a range of serves to deliver results.

Capabilities

Meeting and exceeding weekly goals comes from extreme attention to detail, a collaborative and innovative team, and an insistence on high-quality content and outcomes.

  • In-house Media Strategy, Planning & Buying
  • Traditional Media
  • Paid Search (Pay-Per-Click)
  • Programmatic Digital
    • Digital Display
    • Native
    • Online Video
    • Digital Radio
  • Connected TV & Over-the-top (CTV/OTT)
  • Integrated Retargeting
  • Paid Social Media
  • Audience-Targeted Email
  • Direct Partnerships
  • Brand Safety & Fraud Protection
  • Advanced Analytics
  • Campaign & Budget Stewardship
  • Organic Social Media
Collage of digital services
One Roberts Avenue
Glenside, PA 19038

Request for Proposals

Share your marketing needs with us in one easy upload.

Submit Your RFP