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Enrollment Marketing for Higher Education

PS&L is media agnostic. All media and marketing options are explored to achieve your goals.

Customized Digital Solutions

Because clicks are nice but enrolled students are better.

Unlike Many Digital Marketers

PS&L does not take a one-size-fits-all approach to digital enrollment marketing. If your enrollment goals are the same as every other college, that might work…but we know every institution has different challenges at different times of the year with different student audiences, so our solutions will always be customized for achievable, and affordable, results.

Results-Based Digital Strategies

  • Data Tracking Implementation
  • Premium Display Ads
  • Antifraud and IVT Protection
  • Google Display Network (and more)
  • Search Engine Marketing (Pay-Per-Click)
  • Search Engine Optimization (SEO)
  • Dynamic Paid Social Media
  • Organic Social Media
  • “Stop Scrolling” Display Ads
  • Integrated Retargeting
  • IP Prospecting
  • IP Targeting
  • Audience-Targeted Email
  • Campaign and Budget Stewardship
  • Market Saturation Analysis
  • Access to More Networks
  • Conversions-Optimized Display Ads
  • Premium Branded Content

Fraud Protection

Regardless of the tactics you currently employ, ad fraud is likely part of your experience, whether you know it or not. This white paper will help you understand what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.


Traditional Advertising

To produce the kind of results we deliver for our clients on a daily basis, we unleash all options. That means traditional advertising is absolutely on the table if the tactics make sense for your institution’s marketing goals, market share, timeline, and budget.

4 A's

And, as a 4A’s agency, we have access to national and international research for the most up-to-date and on-point traditional advertising.

Best-in-Class Digital Creative

Budgets Based on Reality, Not History

The PS&L Media Market and Budget Assessment

Is your paid advertising budget appropriate for the goals you’re trying to accomplish? If your answer is “I’m not sure,” welcome to the club.

College and university marketing professionals typically inherit their advertising budgets – budgets established years, maybe even decades ago. PS&L’s Media Market and Budget Assessment (MMBA) establishes budgets based on demographic and geographic realities, not history.

To establish target audience data sets, we match detailed personas of your various target audiences against defined geographies. Next we use our proprietary algorithm to determine appropriate budget levels in a model multimedia campaign. Unlike budgets based on history, the MMBA determines precise reach and frequency levels required to move your prospects successfully through the enrollment process.

Learn more about your MMBA.

Make every dollar you invest count.

Have a Question?

Email us.
Call 215-572-7938

    MSB graduate student enrollment is currently double what it was this time last year. The campaign PS&L delivered is producing well for us.

    Kevin Windholz Vice President for Enrollment Management & University Communications, Oklahoma City University
    One Roberts Avenue
    Glenside, PA 19038

    Request for Proposals

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