A Commitment to Progress: Diversity, Equity, and Inclusion
JPL President Luke Kempski shares his insights on why business leaders need to commit to Diversity, Equity, and Inclusion action plans in order to create positive, lasting change.
Neumann University
Because when we say partnership, we’re in it for the long haul.
With Neumann University, a private Catholic institution in Pennsylvania, that means 20 years of enrollment marketing support.
A significant moment during that long-term partnership was the elevation of Neumann College to Neumann University. PS&L was entrusted to guide Neumann during this paramount transformation by providing comprehensive research, forward-thinking strategy, and memorable creative.
PS&L provided deliverables that still deliver—including a new logo that even inspired new construction on campus!
20 years later, and PS&L creative still wins awards for Neumann: the latest, two Educational Advertising Awards.
A single mark created for Neumann by PS&L established a strong and meaningful brand presence for the institution. How the campus community embraced and sustained its new brand identity is a sure sign of success.
In the 18 years they have worked with me on behalf of Neumann University, we collaborated on a wide variety of projects… In every instance, they exhibited professionalism, good judgment, design talent, and a work ethic that produced successful results. In addition, the PS&L group is fun to work with. They’re talented, intelligent folks with good senses of humor.
Your knight in padded armor.
How a mascot comes to your campus can depend on your culture. PS&L is highly skilled at bringing the precise personality of that mascot into all aspects of your thriving arena.
What’s it like to be a Neumann Knight?
Prospective students and their friends are having fun armoring up and sharing Snaps of knighthood through a custom 3D Snapchat lens developed recently by PS&L. Engaging students where they are means institutional and athletic identities become part of a virtual brand experience, wherever campus might be today.
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