Strong Agency Partnerships Start with Meaningful Account Management
PS&L’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.
Neumann University
Because when we say partnership, we’re in it for the long haul.
With Neumann University, a private Catholic institution in Pennsylvania, that means 20 years of enrollment marketing support.
A significant moment during that long-term partnership was the elevation of Neumann College to Neumann University. PS&L was entrusted to guide Neumann during this paramount transformation by providing comprehensive research, forward-thinking strategy, and memorable creative.
PS&L provided deliverables that still deliver—including a new logo that even inspired new construction on campus!
20 years later, and PS&L creative still wins awards for Neumann: the latest, two Educational Advertising Awards.
A single mark created for Neumann by PS&L established a strong and meaningful brand presence for the institution. How the campus community embraced and sustained its new brand identity is a sure sign of success.
In the 18 years they have worked with me on behalf of Neumann University, we collaborated on a wide variety of projects… In every instance, they exhibited professionalism, good judgment, design talent, and a work ethic that produced successful results. In addition, the PS&L group is fun to work with. They’re talented, intelligent folks with good senses of humor.
Your knight in padded armor.
How a mascot comes to your campus can depend on your culture. PS&L is highly skilled at bringing the precise personality of that mascot into all aspects of your thriving arena.
What’s it like to be a Neumann Knight?
Prospective students and their friends are having fun armoring up and sharing Snaps of knighthood through a custom 3D Snapchat lens developed recently by PS&L. Engaging students where they are means institutional and athletic identities become part of a virtual brand experience, wherever campus might be today.
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