These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
A single mark created for Neumann by PS&L established a strong and meaningful brand presence for the institution. How the campus community embraced and sustained its new brand identity is a sure sign of success.
In the 18 years they have worked with me on behalf of Neumann University, we collaborated on a wide variety of projects… In every instance, [they] exhibited professionalism, good judgment, design talent, and a work ethic that produced successful results. In addition, the PS&L group is fun to work with. They’re talented, intelligent folks with good senses of humor.
Your knight in padded armor.
How a mascot comes to your campus can depend on your culture. PS&L is highly skilled at bringing the precise personality of that mascot into all aspects of your thriving arena.