As on-campus visits are on pause, PS&L enrollment marketing consultants offer their guidance on recruiting during COVID-19.
Author: Dana Evans
One of the most important experiences prospects have with your institution, campus tours are critical. So why are so many the same?
We not only identify brand messages, but enhance campus cultures where living the brand is a team effort.
Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.
Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.
Ask questions that lead to an opportunity to continue a conversation, connect the student to the others on campus, and truly engage them in the recruiting process.
Successful partnerships with faculty on campus is important for any admissions office, but their expectations and efforts need to be managed.
Students are reaching out for more information, having a lot to do before they get that information may deter them.