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Enrollment Marketing for Higher Education

Health Sciences Schools

TAKE GOOD CARE OF YOUR MARKETING.
Help More Students Heal the World.

Education in a range of healthcare fields is being sought out by prospective students across the country. Strategic marketing will yield better outcomes, for your students and your college.

Paskill Stapleton & Lord supports health sciences schools, medical colleges, and allied health programs with integrated higher education enrollment marketing to bolster brand, diversify enrollment, and foster peer reputation. Services our experienced team provides:

  • Digital marketing campaigns
  • Website audits and redesigns
  • Recruitment communications
  • Brand messaging and creative
  • SEO audits
  • Marketing assessments
  • Training for your campus teams
des moines viewbook spread

Building Your Brands Stronger

Researched strategies can build your best brand and bring in a successful class. Learn how Des Moines University’s integrated brand platform successfully carved out a distinct voice and market position for the Iowa health sciences institution.

Better Relationships, Better Recruiting.

In-demand programs draw top students with options. Differentiating your school means effective content marketing and an admissions team prepared to engage authentically across formats, especially when it comes to the tough conversations, like cost. PS&L’s training programs, build on marketing efforts to convert the right students.

Staff Development Training

Nursing students

When Students Search for Nursing, Will They Find Your Program?

If nursing is one of the most popular majors right now, prospective students will find a wealth of options during a Google search. Is your program providing the right online content to bring them to your site? An SEO audit can help inform your marketing strategy and elevate your enrollment efforts.

When Des Moines University decided to embark on an institutional brand development process, we held a competitive bid among several national higher education marketing and brand management consulting organizations. From the first exploratory contact through the 14-month process of successfully launching a University brand, Paskill Stapleton & Lord demonstrated their pedigree as trusted counselors and most importantly, partners, with the entire DMU leadership team.

Mark Danes Chief Strategic Communications Officer, Des Moines University

Let’s have a conversation.

Ready to learn how PS&L can support your enrollment marketing goals? We’re ready to support you.

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