Ryan Pudloski, VP of Web/Interactive, presented the session, “Superior Sites Come from Superior Plans: Why Research-Driven Design Wins” at the 2019 eduWeb Digital Summit in Philadelphia. More than 300 communications professionals from colleges and universities across the country and world attended the annual eduWeb digital summit, which represents the only conference focusing on integrated […]

  More than 300 attendees from 43 states, Canada, and the Caribbean registered for a co-presented panel discussion on high-demand academic programs and how to market them. Bob Atkins, CEO and founder of Gray Associates, and Jim Paskill, President of Paskill Stapleton & Lord (PS&L), led the webinar that addressed trends in student demand; how […]

  Jim Paskill, President of Paskill Stapleton & Lord (PS&L), has been selected to speak on audience engagement at the 2019 AMA Symposium for the Marketing of Higher Education Conference being held in Las Vegas this November. He and client partner Susan Bibeau, Executive Director of Marketing at the United States Coast Guard Academy (USCGA), […]

  According to Brian Aitken, Managing Director NYC, Head of Paid Media & Analytics, research shows that nearly half of all digital advertising is susceptible to ad fraud. Regardless of the digital advertising tactics you currently employ, ad fraud is likely part of your experience, whether you know it or not. Aitken’s recent white paper will […]