Declining enrollment trends and a rapidly shifting landscape are of no surprise to anyone in higher education. The numbers of closures (11 privates on average per year) and students’ impacted (half a million displaced in the past five years) are unsettling to say the least. Of course there are schools bucking this trend for […]

Does your recruitment team need better sales skills? SMART is a two-day, on-campus recruiter training workshop. This program helps new and experienced counselors focus on skills to effectively recruit and yield your top prospects.

Growing higher ed means knowing higher ed. Our deep industry knowledge is based on first-hand experience of college and university campuses across the country. Here’s just a glimpse of where PS&L has visited so far this year, providing enrollment marketing support and staff development training. PS&L has delivered more than 1,000 Sales Management and Academic […]

  A new institutional identity is being implemented with ease and excitement at Southern Nazarene University. That’s because PS&L’s designs for the monogram mark, wordmark, and combined mark reflect what was market-tested via online surveys among core audiences. And a comprehensive standards guide defines best practices for the new identity across departments, platforms, publications, and […]