Declining enrollment trends and a rapidly shifting landscape are of no surprise to anyone in higher education. The numbers of closures (11 privates on average per year) and students’ impacted (half a million displaced in the past five years) are unsettling to say the least. Of course there are schools bucking this trend for […]

Does your recruitment team need better sales skills? SMART is a two-day, on-campus recruiter training workshop. This program helps new and experienced counselors focus on skills to effectively recruit and yield your top prospects.

  Growing higher ed means knowing higher ed. Our deep industry knowledge is based on first-hand experience of college and university campuses across the country. Here’s just a glimpse of where PS&L has visited so far this year, providing enrollment marketing support and staff development training. PS&L has delivered more than 1,000 Sales Management and […]

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]