Ryan Pudloski, VP of Web/Interactive, presented the session, “Superior Sites Come from Superior Plans: Why Research-Driven Design Wins” at the 2019 eduWeb Digital Summit in Philadelphia. More than 300 communications professionals from colleges and universities across the country and world attended the annual eduWeb digital summit, which represents the only conference focusing on integrated […]

  More than 300 attendees from 43 states, Canada, and the Caribbean registered for a co-presented panel discussion on high-demand academic programs and how to market them. Bob Atkins, CEO and founder of Gray Associates, and Jim Paskill, President of Paskill Stapleton & Lord (PS&L), led the webinar that addressed trends in student demand; how […]

  Hundreds of higher education professionals attended Caesars Palace in Las Vegas, Nov. 10-13, to learn from leaders in the industry on enrollment marketing trends and best practices during the 2019 American Marketing Association’s Symposium for the Marketing of Higher Education. Paskill Stapleton & Lord (PS&L) was selected to present on diversifying enrollments in an […]

  A new institutional identity is being implemented with ease and excitement at Southern Nazarene University. That’s because PS&L’s designs for the monogram mark, wordmark, and combined mark reflect what was market-tested via online surveys among core audiences. And a comprehensive standards guide defines best practices for the new identity across departments, platforms, publications, and […]