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Enrollment Marketing for Higher Education

Without question your website is your brand at work. Your style, your values, your ease of use speaks volumes about your institution within seconds. Your institutional website delivers first impressions and university/college messaging for a range of audiences: most importantly, your prospects.

PS&L’s experts will uncover the needs of your users and determine your site’s strengths and weaknesses, from the big stuff to the little stuff and everything in between.

updating website on laptop

A Blueprint

You’ll receive a blueprint for a site redesign that includes budget and resource needs, CMS selection, and content strategies.

Our website assessment examines pivotal aspects of your site from content to accessibility to SEO optimization. While we provide a range of recommendations to advance the effectiveness and aesthetics of your website, here are the core components we consider:

  • Prospective student enrollment process and services
  • Brand and marketing
  • UX/UI design and style
  • Technology infrastructure
  • Usability, accessibility, and more

Learn more about Assessments

Discover what’s needed to evolve your website.

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