Learn from this webinar about how prospective audiences search online for their college and ways to curate your web content to engage them effectively.
Without question your website is your brand at work. Your style, your values, your ease of use speaks volumes about your institution within seconds. Your institutional website delivers first impressions and university/college messaging for a range of audiences: most importantly, your prospects.
PS&L’s experts will uncover the needs of your users and determine your site’s strengths and weaknesses, from the big stuff to the little stuff and everything in between.
Informing a Prioritized List of Action Items
Our holistic site audit informs new web builds and large-scale site enhancements.
Our website assessment starts with an inventory of the digital content and associated analytics within a website or digital ecosystem. We pair this inventory with data from a variety of paid tools, plus a manual review of content, UX design, SEO, accessibility, and technical setup. From this analysis, we gather trends and use them to inform a prioritized list of action items.
The holistic website audit includes a high-level analysis of:
- User flows
- Information architecture
- Page performance
- Organic search rankings
- Page load speeds
- Technical setup