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Enrollment Marketing for Higher Education

Higher ed marketers with heart.

Paskill Stapleton & Lord hasn’t been in business for decades with hundreds of university and college partners for nothing. Our commitment to higher education has been a commitment to our endless evolution. What’s key to our staying power? The quality of our services is as vital as the quality of our relationships.

Who We Serve

Our capacity to optimize enrollment outcomes is comprehensive, and always evolving. The PS&L, research-first approach drives our very best thinking across all services and across all audiences. Each year, we support dozens of enrollment marketing goals for institutions of all sizes and situations, from small rural privates to large urban publics.

We also understand the needs and nuances of specific higher education segments that include:

Paskill Stapleton & Lord is part of JPL Integrated Communications, Inc., putting over 120 professionals to work for clients in need of absolutely everything higher ed. Our expansive and talented team works collaboratively across campuses and across services to advance best possible enrollment outcomes.

We’re 4A’s and proud of it.

Four As logoAs the only higher ed marketing firm with a membership in this elite advertising consortium, our partners have access to advertising research and metrics to enhance campaigns.

Our partnerships

PS&L collaborates with leaders and innovators across higher education through strategic partnerships and memberships. We make every effort to connect with and commit to other forward-thinking entities.

Our team

PS&L is one of the few enrollment marketing firms that can implement the comprehensive services we recommend. As part of JPL, our higher ed experts are backed by team members focused on every marketing discipline.

View All

jim p photo

An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.

Jim Paskill President
dave b photo

If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.

Dave Black VP, Consulting & Research
cathy d photo

Previously an Assistant Dean of Communications, Cathy now commandeers agency marketing outreach and supports new business opportunities.

Cathy Donovan Agency Marketing Director
Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Amberge Senior Consultant
angela w photo

Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.

Angela Wenner Senior Account Manager
Ryan Pudloski

While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.

Ryan Pudloski VP, Interactive
Michael-C

Mike leads the Paid Media team’s strategy, planning, and buying practices, using his extensive experience to ensure campaigns are set up for success.

Mike Collins Director, Paid Media
cody a photo

Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.

Cody Arnold Manager, Paid Media
Torin Keefer

Torin’s comprehensive knowledge of SEO, content, and ability to architect analytical insights cultivates a unique vision into holistic opportunities for improving website performance, user experience, and discoverability in search.

Torin Keefer SEO Manager
barbara-w-hs

Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.

Barbara Wabara Senior SEO Specialist
brian-k2

Brian focuses on brand, integrated campaigns, and performance marketing for key accounts. His 20+ years of experience expands across higher education and top consumer companies.

Brian Kelley Creative Director
m-clarke

Maria leverages strong communication, analytical, and problem-solving skills to lead teams enthusiastically through complex project workflows.

Maria Clarke Digital Project Manager
therese p photo

Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.

Therese Pramick Manager, Content Writing
allan p photo

Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.

Allan Pettit Senior Copywriter
rosanne j photo

Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.

Rosanne Jennings Senior Graphic Designer
keven k photo

Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.

Kevin Knoll Assistant Manager, Interactive
nick d photo

A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.

Nick DeNucci Graphic Designer & Illustrator
paul-grosso

A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.

Paul Grosso VP, Media Production
Frank D photo

Frank helps lead the charge in concepting and art direction for a range of client work and is deeply involved in integrated campaigns agency wide.

Frank Delaney Associate Creative Director
anna j photo

Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.

Anna Jensenius Content Studio Manager
kelly-kautz

A former freelance writer whose work has appeared in the New York Times, Kelly now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist.

Kelly Kautz Senior UX Strategist
matt f photo

Matt elevates the team with his exceptional design and front-end web and interactive development skills.

Matt Ferguson Senior Interactive Developer
Bri Picarri

Bri leads the firm’s award-winning digital design team. An exemplar collaborator, she champions clients and colleagues to create engaging digital experiences that achieve results.

Bri Picarri Senior Art Director, Visual & UX Design
chad k photo

Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.

Chad Keller Senior Interactive Developer
dan l photo

A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.

Dan Leister Interactive Developer
joe b photo

Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.

Joe Barry Interactive Developer
jessica-p-hs

Exceptional at creating effective copy across platforms, Jess is a former managing editor at a strategic communications firm, and a fan of old songs and poetry.

Jessica Price Digital Content Writer
nathan h photo

Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.

Nathan Huff Ad Ops Engineer
joe g photo

Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.

Joe Gusherowski Manager, Video Production
anothony j photo

AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.

Anthony Jenks Senior Director of Photography
jeff g photo

Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.

Jeff Gray Senior Motion Graphics Designer
Mike i photo

Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.

Mike Isbell Senior Producer/PM

Leadership

jim p photo

An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.

Jim Paskill President
dave b photo

If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.

Dave Black VP, Consulting & Research
Ryan Pudloski

While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.

Ryan Pudloski VP, Interactive
brian-k2

Brian focuses on brand, integrated campaigns, and performance marketing for key accounts. His 20+ years of experience expands across higher education and top consumer companies.

Brian Kelley Creative Director
paul-grosso

A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.

Paul Grosso VP, Media Production

PS&L

jim p photo

An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.

Jim Paskill President
dave b photo

If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.

Dave Black VP, Consulting & Research
cathy d photo

Previously an Assistant Dean of Communications, Cathy now commandeers agency marketing outreach and supports new business opportunities.

Cathy Donovan Agency Marketing Director
Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Amberge Senior Consultant
barbara-w-hs

Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.

Barbara Wabara Senior SEO Specialist
brian-k2

Brian focuses on brand, integrated campaigns, and performance marketing for key accounts. His 20+ years of experience expands across higher education and top consumer companies.

Brian Kelley Creative Director
rosanne j photo

Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.

Rosanne Jennings Senior Graphic Designer
nick d photo

A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.

Nick DeNucci Graphic Designer & Illustrator
Frank D photo

Frank helps lead the charge in concepting and art direction for a range of client work and is deeply involved in integrated campaigns agency wide.

Frank Delaney Associate Creative Director
kelly-kautz

A former freelance writer whose work has appeared in the New York Times, Kelly now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist.

Kelly Kautz Senior UX Strategist

Enrollment Marketing Experts

dave b photo

If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.

Dave Black VP, Consulting & Research
Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Amberge Senior Consultant

Research

Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Amberge Senior Consultant

Staff Training

Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Amberge Senior Consultant

Brand & Creative

Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Amberge Senior Consultant
allan p photo

Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.

Allan Pettit Senior Copywriter
rosanne j photo

Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.

Rosanne Jennings Senior Graphic Designer
nick d photo

A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.

Nick DeNucci Graphic Designer & Illustrator
Frank D photo

Frank helps lead the charge in concepting and art direction for a range of client work and is deeply involved in integrated campaigns agency wide.

Frank Delaney Associate Creative Director

Events

Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Amberge Senior Consultant

Web

angela w photo

Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.

Angela Wenner Senior Account Manager
barbara-w-hs

Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.

Barbara Wabara Senior SEO Specialist
m-clarke

Maria leverages strong communication, analytical, and problem-solving skills to lead teams enthusiastically through complex project workflows.

Maria Clarke Digital Project Manager
therese p photo

Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.

Therese Pramick Manager, Content Writing
rosanne j photo

Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.

Rosanne Jennings Senior Graphic Designer
keven k photo

Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.

Kevin Knoll Assistant Manager, Interactive
kelly-kautz

A former freelance writer whose work has appeared in the New York Times, Kelly now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist.

Kelly Kautz Senior UX Strategist
matt f photo

Matt elevates the team with his exceptional design and front-end web and interactive development skills.

Matt Ferguson Senior Interactive Developer
chad k photo

Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.

Chad Keller Senior Interactive Developer
dan l photo

A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.

Dan Leister Interactive Developer
joe b photo

Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.

Joe Barry Interactive Developer
nathan h photo

Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.

Nathan Huff Ad Ops Engineer

JPL

angela w photo

Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.

Angela Wenner Senior Account Manager
Ryan Pudloski

While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.

Ryan Pudloski VP, Interactive
cody a photo

Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.

Cody Arnold Manager, Paid Media
barbara-w-hs

Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.

Barbara Wabara Senior SEO Specialist
m-clarke

Maria leverages strong communication, analytical, and problem-solving skills to lead teams enthusiastically through complex project workflows.

Maria Clarke Digital Project Manager
therese p photo

Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.

Therese Pramick Manager, Content Writing
allan p photo

Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.

Allan Pettit Senior Copywriter
keven k photo

Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.

Kevin Knoll Assistant Manager, Interactive
paul-grosso

A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.

Paul Grosso VP, Media Production
Frank D photo

Frank helps lead the charge in concepting and art direction for a range of client work and is deeply involved in integrated campaigns agency wide.

Frank Delaney Associate Creative Director
anna j photo

Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.

Anna Jensenius Content Studio Manager
kelly-kautz

A former freelance writer whose work has appeared in the New York Times, Kelly now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist.

Kelly Kautz Senior UX Strategist
matt f photo

Matt elevates the team with his exceptional design and front-end web and interactive development skills.

Matt Ferguson Senior Interactive Developer
chad k photo

Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.

Chad Keller Senior Interactive Developer
dan l photo

A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.

Dan Leister Interactive Developer
joe b photo

Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.

Joe Barry Interactive Developer
nathan h photo

Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.

Nathan Huff Ad Ops Engineer
joe g photo

Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.

Joe Gusherowski Manager, Video Production
anothony j photo

AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.

Anthony Jenks Senior Director of Photography
jeff g photo

Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.

Jeff Gray Senior Motion Graphics Designer
Mike i photo

Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.

Mike Isbell Senior Producer/PM

Advertising

barbara-w-hs

Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.

Barbara Wabara Senior SEO Specialist

Video

anna j photo

Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.

Anna Jensenius Content Studio Manager
joe g photo

Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.

Joe Gusherowski Manager, Video Production
anothony j photo

AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.

Anthony Jenks Senior Director of Photography
jeff g photo

Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.

Jeff Gray Senior Motion Graphics Designer
Mike i photo

Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.

Mike Isbell Senior Producer/PM
One Roberts Avenue
Glenside, PA 19038

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