About
Higher Ed marketers with heart.
Paskill Stapleton & Lord hasn’t been in business for decades with hundreds of university and college partners for nothing. Our commitment to higher education has been a commitment to our endless evolution. What’s key to our staying power? The quality of our services is as vital as the quality of our relationships.
Our capabilities
Our capacity and strategies to optimize enrollment outcomes are full throttle, next-level. The PS&L, research-first approach still drives our very best thinking across all services.
Each year, we are on dozens of campuses across the country supporting enrollment marketing goals for institutions of all sizes and situations. No matter the campus, no matter the challenge you can expect this PS&L guarantee: after we visit your campus, you will welcome us back.
Paskill Stapleton & Lord is part of JPL Integrated Communications, Inc., putting more than 130 professionals to work for clients in need of absolutely everything higher ed. Our expansive and talented team works collaboratively across campuses and across services to advance best possible enrollment outcomes.
We’re 4A’s and proud of it.
As the only higher ed marketing firm with a membership in this elite advertising consortium, our partners have access to advertising research and metrics to enhance campaigns.
Our partnerships
PS&L collaborates with leaders and innovators across higher education through strategic partnerships and memberships. We make every effort to connect with and commit to other forward-thinking entities.
Our team
PS&L is one of the few enrollment marketing firms that can implement the comprehensive services we recommend. As part of JPL, our higher ed experts are backed by team members focused on every marketing discipline.
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An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.
If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.
His expert understanding of higher education enrollment marketing makes Bob invaluable to all agency output. He anticipates the needs of clients’ prospects with always-unique creative.
Previously an Assistant Dean of Communications, Cathy now commandeers agency marketing outreach and supports new business opportunities.
Janet understands clients’ needs and recommends the right PS&L service, because of her extensive higher education background, which includes high school recruiting and media campaigns.
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.
While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.
Leading our paid media and analytics team in New York City, Brian has impressive experience developing social strategy and paid digital offerings for top agencies.
Mike leads the Paid Media team’s strategy, planning, and buying practices, using his extensive experience to ensure campaigns are set up for success.
Matt heads our SEO practice and focuses on improving our clients’ online presence and visibility to drive business results.
JJ manages our Analytics Department, overseeing all reporting efforts and spearheading data science initiatives.
Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.
Jon spearheads the agency’s data governance, aggregation, and visualization for meaningful and actionable marketing and econometrics reports. He unveils opportunities for ideal campaign performance.
Mike’s experience spans digital, traditional, and emerging media channels. He excels at defining and executing measurable media activations that complement integrated marketing programs.
Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.
Tiffany leads complex digital projects and programs. Her project and account management skills and technical and digital expertise keeps products on-time, on-budget, and on-strategy.
Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.
Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.
Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.
Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.
A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.
Beth supports PS&L operations, from daily on-the-ground demands to more detailed long-term initiatives, and also contributes to market research and marketing efforts.
A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.
Years of video production experience help Michelle lead our team of video producers, ensuring a collaborative experience and creative content that drives results.
Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.
Matt elevates the team with his exceptional design and front-end web and interactive development skills.
Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.
A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.
Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.
Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.
Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.
AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.
Once an intern, Kris has developed his craft as a lead video editor. An esteemed member of our creative team, he edits our best work.
Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.
Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.
Leadership
An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.
If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.
His expert understanding of higher education enrollment marketing makes Bob invaluable to all agency output. He anticipates the needs of clients’ prospects with always-unique creative.
While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.
A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.
PS&L
An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.
If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.
His expert understanding of higher education enrollment marketing makes Bob invaluable to all agency output. He anticipates the needs of clients’ prospects with always-unique creative.
Previously an Assistant Dean of Communications, Cathy now commandeers agency marketing outreach and supports new business opportunities.
Janet understands clients’ needs and recommends the right PS&L service, because of her extensive higher education background, which includes high school recruiting and media campaigns.
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.
Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.
A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.
Beth supports PS&L operations, from daily on-the-ground demands to more detailed long-term initiatives, and also contributes to market research and marketing efforts.
Enrollment Marketing Experts
If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.
Staff Training
Janet understands clients’ needs and recommends the right PS&L service, because of her extensive higher education background, which includes high school recruiting and media campaigns.
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.
Events
Janet understands clients’ needs and recommends the right PS&L service, because of her extensive higher education background, which includes high school recruiting and media campaigns.
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.
Research
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Brand & Creative
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.
Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.
Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.
A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.
JPL
While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.
Leading our paid media and analytics team in New York City, Brian has impressive experience developing social strategy and paid digital offerings for top agencies.
JJ manages our Analytics Department, overseeing all reporting efforts and spearheading data science initiatives.
Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.
Jon spearheads the agency’s data governance, aggregation, and visualization for meaningful and actionable marketing and econometrics reports. He unveils opportunities for ideal campaign performance.
Mike’s experience spans digital, traditional, and emerging media channels. He excels at defining and executing measurable media activations that complement integrated marketing programs.
Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.
Tiffany leads complex digital projects and programs. Her project and account management skills and technical and digital expertise keeps products on-time, on-budget, and on-strategy.
Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.
Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.
Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.
A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.
Years of video production experience help Michelle lead our team of video producers, ensuring a collaborative experience and creative content that drives results.
Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.
Matt elevates the team with his exceptional design and front-end web and interactive development skills.
Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.
A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.
Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.
Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.
Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.
AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.
Once an intern, Kris has developed his craft as a lead video editor. An esteemed member of our creative team, he edits our best work.
Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.
Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.
Advertising
Leading our paid media and analytics team in New York City, Brian has impressive experience developing social strategy and paid digital offerings for top agencies.
JJ manages our Analytics Department, overseeing all reporting efforts and spearheading data science initiatives.
Jon spearheads the agency’s data governance, aggregation, and visualization for meaningful and actionable marketing and econometrics reports. He unveils opportunities for ideal campaign performance.
Mike’s experience spans digital, traditional, and emerging media channels. He excels at defining and executing measurable media activations that complement integrated marketing programs.
Web
Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.
Tiffany leads complex digital projects and programs. Her project and account management skills and technical and digital expertise keeps products on-time, on-budget, and on-strategy.
Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.
Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.
Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.
Matt elevates the team with his exceptional design and front-end web and interactive development skills.
Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.
A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.
Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.
Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.
Video
Years of video production experience help Michelle lead our team of video producers, ensuring a collaborative experience and creative content that drives results.
Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.
Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.
AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.
Once an intern, Kris has developed his craft as a lead video editor. An esteemed member of our creative team, he edits our best work.
Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.
Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.