About
Higher ed marketers with heart.
Paskill Stapleton & Lord hasn’t been in business for decades with hundreds of university and college partners for nothing. Our commitment to higher education has been a commitment to our endless evolution. What’s key to our staying power? The quality of our services is as vital as the quality of our relationships.
Who We Serve
Our capacity to optimize enrollment outcomes is comprehensive, and always evolving. The PS&L, research-first approach drives our very best thinking across all services and across all audiences. Each year, we support dozens of enrollment marketing goals for institutions of all sizes and situations, from small rural privates to large urban publics.
We also understand the needs and nuances of specific higher education segments that include:
Paskill Stapleton & Lord is part of JPL Integrated Communications, Inc., putting over 120 professionals to work for clients in need of absolutely everything higher ed. Our expansive and talented team works collaboratively across campuses and across services to advance best possible enrollment outcomes.
We’re 4A’s and proud of it.
As the only higher ed marketing firm with a membership in this elite advertising consortium, our partners have access to advertising research and metrics to enhance campaigns.
Our partnerships
PS&L collaborates with leaders and innovators across higher education through strategic partnerships and memberships. We make every effort to connect with and commit to other forward-thinking entities.
Our team
PS&L is one of the few enrollment marketing firms that can implement the comprehensive services we recommend. As part of JPL, our higher ed experts are backed by team members focused on every marketing discipline.
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An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.
If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.
Previously an Assistant Dean of Communications, Cathy now commandeers agency marketing outreach and supports new business opportunities.
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Mike leads the Paid Media team’s strategy, planning, and buying practices, using his extensive experience to ensure campaigns are set up for success.
Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.
A former Assistant Director of Admissions at Wilkes University, Lien also has agency experience, bringing a passion for higher ed and account management to PS&L.
While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.
Torin’s comprehensive knowledge of SEO, content, and ability to architect analytical insights cultivates a unique vision into holistic opportunities for improving website performance, user experience, and discoverability in search.
Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.
Sam leads PS&L’s New York City-based analytics practice. He serves key accounts, oversees the analytics team, and manages all data and analytics capabilities.
Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.
Brian focuses on brand, integrated campaigns, and performance marketing for key accounts. His 20+ years of experience expands across higher education and top consumer companies.
Shavez supports the analytics functions for our higher ed partners. A former digital analyst for a top retailer, Shavez earned an M.S. in Finance from Baruch College.
Maria leverages strong communication, analytical, and problem-solving skills to lead teams enthusiastically through complex project workflows.
Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.
Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.
Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.
A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.
Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.
Previously a Creative Director at a top-tier research institution, Zac is a higher education advocate and skilled UX & Visual Designer.
A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.
Frank helps lead the charge in concepting and art direction for a range of client work and is deeply involved in integrated campaigns agency wide.
Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.
A former freelance writer whose work has appeared in the New York Times, Kelly now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist.
Bri leads the firm’s award-winning digital design team. An exemplar collaborator, she champions clients and colleagues to create engaging digital experiences that achieve results.
Matt elevates the team with his exceptional design and front-end web and interactive development skills.
Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.
Previously, Josh managed 60+ e-commerce advertising campaigns and now oversees paid media efforts for several higher ed partners.
A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.
Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.
Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.
Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.
AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.
Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.
Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.
Leadership
An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.
If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.
While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.
Brian focuses on brand, integrated campaigns, and performance marketing for key accounts. His 20+ years of experience expands across higher education and top consumer companies.
A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.
PS&L
An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.
If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.
Previously an Assistant Dean of Communications, Cathy now commandeers agency marketing outreach and supports new business opportunities.
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
A former Assistant Director of Admissions at Wilkes University, Lien also has agency experience, bringing a passion for higher ed and account management to PS&L.
Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.
Brian focuses on brand, integrated campaigns, and performance marketing for key accounts. His 20+ years of experience expands across higher education and top consumer companies.
Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.
A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.
Frank helps lead the charge in concepting and art direction for a range of client work and is deeply involved in integrated campaigns agency wide.
A former freelance writer whose work has appeared in the New York Times, Kelly now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist.
Previously, Josh managed 60+ e-commerce advertising campaigns and now oversees paid media efforts for several higher ed partners.
Enrollment Marketing Experts
If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Research
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Staff Training
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Brand & Creative
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.
Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.
A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.
Frank helps lead the charge in concepting and art direction for a range of client work and is deeply involved in integrated campaigns agency wide.
Events
A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.
Web
Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.
Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.
Maria leverages strong communication, analytical, and problem-solving skills to lead teams enthusiastically through complex project workflows.
Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.
Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.
Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.
A former freelance writer whose work has appeared in the New York Times, Kelly now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist.
Matt elevates the team with his exceptional design and front-end web and interactive development skills.
Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.
A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.
Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.
Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.
JPL
Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.
While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.
Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.
Sam leads PS&L’s New York City-based analytics practice. He serves key accounts, oversees the analytics team, and manages all data and analytics capabilities.
Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.
Shavez supports the analytics functions for our higher ed partners. A former digital analyst for a top retailer, Shavez earned an M.S. in Finance from Baruch College.
Maria leverages strong communication, analytical, and problem-solving skills to lead teams enthusiastically through complex project workflows.
Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.
Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.
Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.
A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.
Frank helps lead the charge in concepting and art direction for a range of client work and is deeply involved in integrated campaigns agency wide.
Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.
A former freelance writer whose work has appeared in the New York Times, Kelly now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist.
Matt elevates the team with his exceptional design and front-end web and interactive development skills.
Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.
Previously, Josh managed 60+ e-commerce advertising campaigns and now oversees paid media efforts for several higher ed partners.
A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.
Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.
Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.
Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.
AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.
Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.
Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.
Advertising
Educated in the UK, Barbara leads the direction of the agency’s higher ed SEO programs. Previously she served as a manager for an NYC search-focused agency.
Shavez supports the analytics functions for our higher ed partners. A former digital analyst for a top retailer, Shavez earned an M.S. in Finance from Baruch College.
Previously, Josh managed 60+ e-commerce advertising campaigns and now oversees paid media efforts for several higher ed partners.
Video
Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.
Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.
AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.
Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.
Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.