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Enrollment Marketing for Higher Education

Higher ed marketers with heart.

Paskill Stapleton & Lord hasn’t been in business for decades with hundreds of university and college partners for nothing. Our commitment to higher education has been a commitment to our endless evolution. What’s key to our staying power? The quality of our services is as vital as the quality of our relationships.

Our capabilities

Our capacity and strategies to optimize enrollment outcomes are full throttle, next-level. The PS&L, research-first approach still drives our very best thinking across all services.

Each year, we are on dozens of campuses across the country supporting enrollment marketing goals for institutions of all sizes and situations. No matter the campus, no matter the challenge you can expect this PS&L guarantee: after we visit your campus, you will welcome us back.

Paskill Stapleton & Lord is part of JPL Integrated Communications, Inc., putting more than 130 professionals to work for clients in need of absolutely everything higher ed. Our expansive and talented team works collaboratively across campuses and across services to advance best possible enrollment outcomes.

We’re 4A’s and proud of it.

Four As logoAs the only higher ed marketing firm with a membership in this elite advertising consortium, our partners have access to advertising research and metrics to enhance campaigns.

Our partnerships

PS&L collaborates with leaders and innovators across higher education through strategic partnerships and memberships. We make every effort to connect with and commit to other forward-thinking entities.

Our team

PS&L is one of the few enrollment marketing firms that can implement the comprehensive services we recommend. As part of JPL, our higher ed experts are backed by team members focused on every marketing discipline.

View All

jim p photo

An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.

Jim Paskill President
dave b photo

If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.

Dave Black VP, Consulting & Research
bob o photo

His expert understanding of higher education enrollment marketing makes Bob invaluable to all agency output. He anticipates the needs of clients’ prospects with always-unique creative.

Bob Oxman VP, Creative Services
cathy d photo

Previously an Assistant Dean of Communications, Cathy now commandeers agency marketing outreach and supports new business opportunities.

Cathy Donovan Agency Marketing Director
janet s photo

Janet understands clients’ needs and recommends the right PS&L service, because of her extensive higher education background, which includes high school recruiting and media campaigns.

Janet Sieff Manager of Business Development
Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Senior Consultant
jeanne g photo

Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.

Jeanne Gosselin Senior Consultant
ryan-pudloski-2

While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.

Ryan Pudloski VP, Interactive
brian-aitken

Leading our paid media and analytics team in New York City, Brian has impressive experience developing social strategy and paid digital offerings for top agencies.

Brian Aitken Director, Paid Media & Analytics
angela w photo

Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.

Angela Wenner Senior Account Manager
keven k photo

Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.

Kevin Knoll Assistant Manager, Interactive
tiffany t photo

Tiffany leads complex digital projects and programs. Her project and account management skills and technical and digital expertise keeps products on-time, on-budget, and on-strategy.

Tiffany Thoreson Senior Digital Project Manager
therese p photo

Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.

Therese Pramick Senior Digital Content Writer
allan p photo

Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.

Allan Pettit Senior Copywriter
rosanne j photo

Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.

Rosanne Jennings Senior Graphic Designer
walt s photo

See your brand animate and engage in digital and email campaigns like never before. Walt is highly skilled at powering brands for cross-platform, cross-performance success.

Walt Schmidt Graphic & Multimedia Designer
nick d photo

A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.

Nick DeNucci Graphic Designer & Illustrator
beth b photo

Beth supports PS&L operations, from daily on-the-ground demands to more detailed long-term initiatives, and also contributes to market research and marketing efforts.

Beth Bijak Administrative Assistant
paul-grosso

A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.

Paul Grosso VP, Media Production
michele b photo

Years of video production experience help Michelle lead our team of video producers, ensuring a collaborative experience and creative content that drives results.

Michelle Bertini Manager, Producers
anna j photo

Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.

Anna Jensenius Content Studio Manager
matt f photo

Matt elevates the team with his exceptional design and front-end web and interactive development skills.

Matt Ferguson Senior Interactive Developer
chad k photo

Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.

Chad Keller Senior Interactive Developer
dan l photo

A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.

Dan Leister Interactive Developer
joe b photo

Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.

Joe Barry Interactive Developer
nathan h photo

Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.

Nathan Huff Interactive Developer
cody a photo

Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.

Cody Arnold Paid Media Specialist
mike f photo

Mike’s experience spans digital, traditional, and emerging media channels. He excels at defining and executing measurable media activations that complement integrated marketing programs.

Mike Fagan Account Strategist
jon e photo

Jon spearheads the agency’s data governance, aggregation, and visualization for meaningful and actionable marketing and econometrics reports. He unveils opportunities for ideal campaign performance.

Jon Elordi Data Analyst
joe g photo

Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.

Joe Gusherowski Manager, Video Production
anothony j photo

AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.

Anthony Jenks Senior Director of Photography
kris z photo

Once an intern, Kris has developed his craft as a lead video editor. An esteemed member of our creative team, he edits our best work.

Kris Zajac Lead Editor
jeff g photo

Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.

Jeff Gray Senior Motion Graphics Designer
Mike i photo

Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.

Mike Isbell Senior Producer/PM
robin k photo

Robin’s passion is storytelling. As a member of the Post Production team, Robin works closely with clients and team members to deliver content that captivates.

Robin Kerrick Senior Editor

Leadership

jim p photo

An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.

Jim Paskill President
dave b photo

If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.

Dave Black VP, Consulting & Research
bob o photo

His expert understanding of higher education enrollment marketing makes Bob invaluable to all agency output. He anticipates the needs of clients’ prospects with always-unique creative.

Bob Oxman VP, Creative Services
ryan-pudloski-2

While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.

Ryan Pudloski VP, Interactive
paul-grosso

A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.

Paul Grosso VP, Media Production

PS&L

jim p photo

An agency founder, Jim guides and ensures the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, reinventing itself constantly.

Jim Paskill President
dave b photo

If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.

Dave Black VP, Consulting & Research
bob o photo

His expert understanding of higher education enrollment marketing makes Bob invaluable to all agency output. He anticipates the needs of clients’ prospects with always-unique creative.

Bob Oxman VP, Creative Services
cathy d photo

Previously an Assistant Dean of Communications, Cathy now commandeers agency marketing outreach and supports new business opportunities.

Cathy Donovan Agency Marketing Director
janet s photo

Janet understands clients’ needs and recommends the right PS&L service, because of her extensive higher education background, which includes high school recruiting and media campaigns.

Janet Sieff Manager of Business Development
Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Senior Consultant
jeanne g photo

Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.

Jeanne Gosselin Senior Consultant
rosanne j photo

Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.

Rosanne Jennings Senior Graphic Designer
walt s photo

See your brand animate and engage in digital and email campaigns like never before. Walt is highly skilled at powering brands for cross-platform, cross-performance success.

Walt Schmidt Graphic & Multimedia Designer
nick d photo

A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.

Nick DeNucci Graphic Designer & Illustrator
beth b photo

Beth supports PS&L operations, from daily on-the-ground demands to more detailed long-term initiatives, and also contributes to market research and marketing efforts.

Beth Bijak Administrative Assistant

Enrollment Marketing Experts

dave b photo

If he’s not mentoring and motivating on campuses across the country for consulting and staff development, Dave is leading the PS&L market research team.

Dave Black VP, Consulting & Research
Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Senior Consultant
jeanne g photo

Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.

Jeanne Gosselin Senior Consultant

Staff Training

janet s photo

Janet understands clients’ needs and recommends the right PS&L service, because of her extensive higher education background, which includes high school recruiting and media campaigns.

Janet Sieff Manager of Business Development
Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Senior Consultant
jeanne g photo

Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.

Jeanne Gosselin Senior Consultant

Events

janet s photo

Janet understands clients’ needs and recommends the right PS&L service, because of her extensive higher education background, which includes high school recruiting and media campaigns.

Janet Sieff Manager of Business Development
Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Senior Consultant
jeanne g photo

Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.

Jeanne Gosselin Senior Consultant

Research

Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Senior Consultant

Brand & Creative

Dana Evans

A former Dean of Admissions and Financial Aid, among other university positions, Dana ensures top-notch branding and marketing to ignite awareness and advance enrollment outcomes.

Dana Evans Senior Consultant
jeanne g photo

Jeanne brings superior research, consulting, and marketing integration skills to every project. Her experience working in-house at several institutions across departments ensures best practices.

Jeanne Gosselin Senior Consultant
allan p photo

Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.

Allan Pettit Senior Copywriter
rosanne j photo

Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.

Rosanne Jennings Senior Graphic Designer
walt s photo

See your brand animate and engage in digital and email campaigns like never before. Walt is highly skilled at powering brands for cross-platform, cross-performance success.

Walt Schmidt Graphic & Multimedia Designer
nick d photo

A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.

Nick DeNucci Graphic Designer & Illustrator

JPL

ryan-pudloski-2

While providing hands-on leadership to his team that delivers about 30 major web projects annually, Ryan also innovates and expands our interactive offerings.

Ryan Pudloski VP, Interactive
brian-aitken

Leading our paid media and analytics team in New York City, Brian has impressive experience developing social strategy and paid digital offerings for top agencies.

Brian Aitken Director, Paid Media & Analytics
angela w photo

Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.

Angela Wenner Senior Account Manager
keven k photo

Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.

Kevin Knoll Assistant Manager, Interactive
tiffany t photo

Tiffany leads complex digital projects and programs. Her project and account management skills and technical and digital expertise keeps products on-time, on-budget, and on-strategy.

Tiffany Thoreson Senior Digital Project Manager
therese p photo

Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.

Therese Pramick Senior Digital Content Writer
allan p photo

Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.

Allan Pettit Senior Copywriter
paul-grosso

A former lead video editor and post-production manager, Paul is now building best-in-class video production and event production capabilities under one roof.

Paul Grosso VP, Media Production
michele b photo

Years of video production experience help Michelle lead our team of video producers, ensuring a collaborative experience and creative content that drives results.

Michelle Bertini Manager, Producers
anna j photo

Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.

Anna Jensenius Content Studio Manager
matt f photo

Matt elevates the team with his exceptional design and front-end web and interactive development skills.

Matt Ferguson Senior Interactive Developer
chad k photo

Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.

Chad Keller Senior Interactive Developer
dan l photo

A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.

Dan Leister Interactive Developer
joe b photo

Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.

Joe Barry Interactive Developer
nathan h photo

Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.

Nathan Huff Interactive Developer
cody a photo

Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.

Cody Arnold Paid Media Specialist
mike f photo

Mike’s experience spans digital, traditional, and emerging media channels. He excels at defining and executing measurable media activations that complement integrated marketing programs.

Mike Fagan Account Strategist
jon e photo

Jon spearheads the agency’s data governance, aggregation, and visualization for meaningful and actionable marketing and econometrics reports. He unveils opportunities for ideal campaign performance.

Jon Elordi Data Analyst
joe g photo

Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.

Joe Gusherowski Manager, Video Production
anothony j photo

AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.

Anthony Jenks Senior Director of Photography
kris z photo

Once an intern, Kris has developed his craft as a lead video editor. An esteemed member of our creative team, he edits our best work.

Kris Zajac Lead Editor
jeff g photo

Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.

Jeff Gray Senior Motion Graphics Designer
Mike i photo

Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.

Mike Isbell Senior Producer/PM
robin k photo

Robin’s passion is storytelling. As a member of the Post Production team, Robin works closely with clients and team members to deliver content that captivates.

Robin Kerrick Senior Editor

Advertising

brian-aitken

Leading our paid media and analytics team in New York City, Brian has impressive experience developing social strategy and paid digital offerings for top agencies.

Brian Aitken Director, Paid Media & Analytics
mike f photo

Mike’s experience spans digital, traditional, and emerging media channels. He excels at defining and executing measurable media activations that complement integrated marketing programs.

Mike Fagan Account Strategist
jon e photo

Jon spearheads the agency’s data governance, aggregation, and visualization for meaningful and actionable marketing and econometrics reports. He unveils opportunities for ideal campaign performance.

Jon Elordi Data Analyst

Web

angela w photo

Angela blends account and project management expertise to ensure projects are on time, on budget, and on strategy – all while providing clients a stellar experience.

Angela Wenner Senior Account Manager
keven k photo

Kevin’s singular ability to architect and develop captivating interfaces for websites, web-based campaigns and mobile applications has delighted many of our highest profile clients.

Kevin Knoll Assistant Manager, Interactive
tiffany t photo

Tiffany leads complex digital projects and programs. Her project and account management skills and technical and digital expertise keeps products on-time, on-budget, and on-strategy.

Tiffany Thoreson Senior Digital Project Manager
therese p photo

Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.

Therese Pramick Senior Digital Content Writer
rosanne j photo

Elite and emerging institutions depend on Rosanne to reimagine creative and embody brand. She not only wins over clients, she wins industry awards.

Rosanne Jennings Senior Graphic Designer
matt f photo

Matt elevates the team with his exceptional design and front-end web and interactive development skills.

Matt Ferguson Senior Interactive Developer
chad k photo

Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, web-based campaigns, and mobile applications that truly engage the user.

Chad Keller Senior Interactive Developer
dan l photo

A virtual interactive Swiss army knife, Dan designs and develops web interfaces, provides graphic design and front end development, and implements web analytics.

Dan Leister Interactive Developer
joe b photo

Great work starts with great ideas. Joe’s a relentless source of both, building quality web and interactive experiences, and carrying new projects from inception to completion.

Joe Barry Interactive Developer
nathan h photo

Nathan helps to maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the agency’s digital marketing department.

Nathan Huff Interactive Developer

Video

walt s photo

See your brand animate and engage in digital and email campaigns like never before. Walt is highly skilled at powering brands for cross-platform, cross-performance success.

Walt Schmidt Graphic & Multimedia Designer
michele b photo

Years of video production experience help Michelle lead our team of video producers, ensuring a collaborative experience and creative content that drives results.

Michelle Bertini Manager, Producers
anna j photo

Anna uses her impressive organizational skills to make sure the JPL Content Studio produces impactful creative digital content swiftly and cost-effectively.

Anna Jensenius Content Studio Manager
joe g photo

Joe utilizes his 30 years of video production experience to help guide a team of passionate craftspeople focused on creating captivating and successful media content.

Joe Gusherowski Manager, Video Production
anothony j photo

AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.

Anthony Jenks Senior Director of Photography
kris z photo

Once an intern, Kris has developed his craft as a lead video editor. An esteemed member of our creative team, he edits our best work.

Kris Zajac Lead Editor
jeff g photo

Jeff uses his creative prowess to tell visual stories through the design of 2D and 3D animations and motion graphics that elevate a variety of content across a range of platforms.

Jeff Gray Senior Motion Graphics Designer
Mike i photo

Mike (a.k.a. Izzy) applies 20-plus years of media production know-how to managing the entire production process from the simplest content creation project to the most complex.

Mike Isbell Senior Producer/PM
robin k photo

Robin’s passion is storytelling. As a member of the Post Production team, Robin works closely with clients and team members to deliver content that captivates.

Robin Kerrick Senior Editor