One Focus With Many Moving Parts.Enrollment marketing is not a singular activity.
A multifaceted view of enrollment marketing
Multiple channels, at appropriate times, to build enrollment
People
Hard working, talented, dedicated and singularly focused – helping our clients exceed their goals.
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Staff by Department -
Market Research & Enrollment ConsultingcloseMarket Research & Enrollment Consulting
Dave Black
VP, Consulting & Market ResearchJeanne Gosselin
Senior Consultant, Enrollment Management and MarketingDana Evans
Senior Consultant, Enrollment Management and MarketingAmanda Porraspita
Research Associate -
Design & Productionclose
Design & Production
Bob Oxman
VP, Creative ServicesBill Kobel
VP, Strategy & IntegratedMary Pederson
Creative DirectorBrian Kelley
Associate Creative DirectorRosanne Jennings
Senior Graphic DesignerWalt Schmidt
Senior Graphic DesignerNick DeNucci
Graphic Designer, IllustratorJim Mitchell
Lead DesignerChrissy Corrado
Production DesignerKaty Bastas
Associate Creative Director, Experience DesignerVirginia Strouphauer
Experience DesignerBecky Wagner
Experience DesignerAngela Moramarco
Digital Design ManagerKelly Kautz
Senior CopywriterAlan Pettit
Senior CopywriterKristina Hellman
Art DirectorChandler Robertson
Copywriter, Social Content -
Interactive Developmentclose
Interactive Development
Ryan Pudloski
Director, Technology ServicesJosh Barlup
Director, DevelopmentKevin Knoll
Sr. Interactive DeveloperChad Keller
Sr. Interactive DeveloperLarry Daugenbaugh
Sr. Interactive DeveloperDan Leister
Interactive DeveloperMatt Ferguson
Interactive DeveloperNathan Huff
Interactive DeveloperDaniel Bryant
Interactive DeveloperJenya Zharkykh
Application DeveloperBen Brautigam
User Experience DesignerRachelle Downing
QA AnalystJamie Serra
Sr. Technical Project ManagerGreg Cooper
Technical Project Manager -
Multi-Media Marketingclose
Multi-Media Marketing
Jim Paskill
PresidentBill Kobel
VP, Strategy & IntergratedKristin Convery
Media ManagerRyan Pudloski
Director, Technology SolutionsBrian Aitken
Director, Digital MarketingKevin Knezic
Director, Social Media Content -
Media Productionclose
Media Production
Paul Grosso
VP, Media ProductionJill Sailer
Lead Account ManagerJason Menicheschi
Sr. Account ManagerSarah Ozark
Account CoordinatorTraci Gallagher
Manager, Media ProductionFrank Rowland
Lead Producer/PMMike Isbell
Sr. Producer/PMRobert Wood
Producer/PMStephanie Couch
Producer/PMMichelle Bertini
Producer/PMJR Jones
Producer/PMRachel Cullari
Producer/PMLena Penn
Coordinating ProducerAnna Jensenius
Coordination ProducerWayne Schaeffer
Resource ManagerWayne Broderick
Manager, ProductionJeffery Haskett
Live Events SupervisorChris Zentmeyer
Live Events Production ManagerAnthony Jenks
Director of PhotographyJoe Gusherowski
Manager, Post ProductionAndrew Kintzi
Production SupervisorRobin Kerrick
Sr. EditorKris Zajac
Sr. EditorJonathan Lobaugh
Video EditorJeff Gray
Sr. Motion Graphics DesignerJosh Miller
Motion Graphics DesignerMathew Pete
Motion Graphics DesignerDustin McGarvey
Digital Asset TechnicianKurt Allen
Digital Media TechnicianJason Slenker
Sr. Engineer -
Account Strategyclose
Account Strategy
Bill Kobel
VP, Strategy & Integrated CommunicationsJosh Ciotti
Digital Marketing StrategistMichele Loeper
Account StrategistJessica Walter
Account Strategist, Internal CommunicationsMichael Fagan
Account Strategist, MediaJon Elordi
Digital Marketing Strategist -
Account Managementclose
Account Management
Kelly Seipe
Director, Account ManagementMelissa Shirk
Manager, Integrated Account ServicesLydia Kirlin
Senior Account ManagerAngela Wenner
Senior Account ManagerJordan Roberts
Account ManagerTyler Berg
Account ManagerSalwa Sayed
Account ManagerKelsey Dewalt
Account CoordinatorValerie Myers
Account CoordinatorJackie Talley
Resource ManagerTiffany Thoreson
Digital Project Manager -
Business Developmentclose
Business Development
Matt Daly
VP, Client SolutionsJanet Sieff
Director, Business DevelopmentJessica Melhorn
Director, Client SolutionsAngela Wenner
Sr. Client Solutions ConsultantTom Kristich
Client Solutions Consultant -
Jim PaskillcloseJim Paskill
PresidentJames E. Paskill – Jim has more than 25 years of success in higher education marketing with extensive experience in academic advertising, design, and communications programs. He’s been the primary contact for all PS&L major accounts since inception of the firm in 1986, and PS&L’s project leader for all advertising and media accounts. Jim is far more than a theorist, he works directly with clients and is active in all aspects of a campaign. A frequent and highly-sought after national presenter on higher education marketing, Jim grew up in Northeastern Pennsylvania and graduated with degrees in journalism and advertising from Temple University. He thrives on the vibrancy of the higher education market. “It’s a moving target, reinventing itself almost annually,” he says.
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Luke KempskicloseLuke Kempski
PresidentEmbracing change and making it work.
That’s a topic Luke knows a lot about from his JPL experience. Luke joined JPL in 1989 as the company’s first video writer/producer. By the mid ’90s, he was leading the JPL charge into the ever-evolving world of interactive media.
Since becoming president of JPL in 2004, Luke has led game-changing efforts to evolve JPL as a strategic, integrated communications company. Beneath Luke’s low-key style burns a personal passion for learning and improvement that is never-ending. That passion is also reflected in the company’s programs, innovation and team members. And it extends beyond the doors of JPL. Luke serves as the CEO of JPL subsidiary d’Vinci Interactive. He also lends his leadership and expertise to numerous educational and community organizations. Currently, Luke serves on the Bishop McDevitt school board and the Holy Name of Jesus parish council.
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Mary PedersencloseMary Pedersen
Creative DirectorMaking smart ideas even smarter.
Mary joined JPL in 2008 and provides creative direction for client brand strategies, web strategies and integrated advertising campaigns. Mary mentors designers and writers to ensure on-target, forward-thinking solutions, contributing to their development as creative strategists.
She has a passion for helping her 35 team members and partners push the boundaries of imagination, dig deeper for strategic insights, and employ new technology in unexpected ways. Mary helps keep the lines of communication open between different disciplines and departments, so that they can work in tandem to deliver the best solutions for every client. She is also instrumental in JPL’s new business pursuits, from strategic planning through presentation. Mary is a member of AIGA and the Society of Design.
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Greg CoopercloseGreg Cooper
Technical Project ManagerWith over 15 years of experience in web design and development, Greg sets clients apart from the competition with unique and engaging interactive solutions. Jokingly referred to as a unicorn, his rare combination of design, development and leadership skills provide a holistic approach to client work. Greg holds himself and his team to a high standard of quality and strategic vision with every project, never settling for good enough. He believes in the mantra “form follows function”—a product’s design should be influenced by putting its intention and user’s needs first. Greg joined the PS&L team in 2018, bringing 7 years of JPL experience with work in higher education, industrial, medical and consumer packaged goods.
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Dave BlackcloseDave Black
Vice President, Consulting & Market ResearchDavid W. Black – With more than 25 years of experience in higher education marketing, planning and consulting, and staff development, Dave not only oversees the PS&L team but gets his hands dirty as he engages with research and consulting clients across the country… and he’s an adept teacher and coach. In the course of the last 12 months, Dave has worked on more than two-dozen campuses for marketing assessments, market research, staff development and enrollment marketing consulting. Born in upstate New York and with a B.A. in Economics from St. Bonaventure University and an M.B.A. from Western New England University, Dave is a resident of coastal North Carolina who is not only a higher education marketing practitioner, but a user/buyer. With four daughters – three in college and one in high school — he experiences first-hand how colleges seek out, engage and interact.
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Bob OxmancloseBob Oxman
Vice President, Creative ServicesBob Oxman – Bob came to PS&L a little more than 15 years ago with a variety interesting professional and creative experiences, including senior art director for one of the world’s largest agencies. Now with more than 30 years as a creative professional, he’s a graduate of the Philadelphia College of Art (now University of the Arts), who chose to explore a multifaceted approach to life as an artist and designer. Those facets included work in metalsmithing, industrial design, graphic design, television/radio writing and production, copy writing and publication design. He applies that multiplicity of skills to every project. What Bob brings to PS&L is a seasoned attitude toward the creation of design; and the importance of a strategy for success as a critical element of design best practices.
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Susan CortcloseSusan Cort
Director of CommunicationsGetting the word out to the world.
Susan is responsible for JPL’s public relations, community relations and internal communications and helps lead the agency’s social media efforts. Before joining JPL in 2005, Susan was a local TV news anchor and reporter, a radio talk show host and PR executive. So, she understands what makes reporters tick – providing meaningful stories that will pique the media’s interest in JPL. And, she champions JPL’s internal culture, assuring messages, milestones and triumphs are relayed to the troops. Susan also holds leadership roles with a number of civic and non-profit organizations including the Downtown Hershey Association, Hershey Rotary Club and Hershey Symphony Orchestra. She also serves as an elected official in her community.
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Paul GrossoclosePaul Grosso
VP, Media ProductionTaking video to unexpected places.
Paul has been with JPL since 2001, furthering the technological and team leadership expertise for internal and external clients alike. He leads a cadre of talented and creative production professionals: videographers, motion graphics artists, video storytellers, technicians, audio engineers and digital media specialists.
Paul’s expertise ensures clients can receive end-to-end media production solutions from inception, planning and creative development through final digital distribution. He oversees creative development and script writing, location and studio production, visual effects and video editing, audio production, meetings and events planning and execution, plus broadcast and digital distribution.In his free time, Paul is active in his local community and professional organizations.
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Matthew GramscloseMatthew Grams
VP, FinanceMatthew optimizes JPL’s financial processes to help drive productivity and ensure client satisfaction. He brings vision and long-term thinking to the agency and understands how finance, operations and technology work together. Coming from a Big Four accounting firm and having an entrepreneurial background, Matt is a master of balancing multiple projects and large, diverse teams. Prior to JPL, he was an auditor, senior accountant, controller, VP of Operations and CFO. Outside of JPL, Matt invests time with his family and serves as a volunteer with his church.
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Bill KobelcloseBill Kobel
VP, Strategy and Integrated CommunicationBuilding brands with solid strategy.
Bill has played a key leadership role in growing JPL from a successful production company to a full-service, integrated communications firm. He manages the company’s strategic client offerings, including brand strategy, digital marketing strategy and campaign planning.
Bill began his career in corporate marketing more than two decades ago, and prides himself on making sure the brand promise and pillars are embedded in all facets of a client’s business. His conviction is that brand is only successful when it connects with the client’s audiences at every touch point, and must be woven into the very fabric of their organization. Bill lends his professional expertise to the community as chairperson of the board of directors of Central Pennsylvania College, and is a member of the American Marketing Association.
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Matt DalycloseMatt Daly
VP, Client SolutionsCreating wins through client collaboration.
Matt partners with prospective clients to extend their marketing reach, streamline their processes and grow their businesses. A JPL presence for more than 15 years, Matt served as director of client strategy and manager of web solutions prior to his current position.
His diverse industry, client and professional experience gives him the big picture perspective needed to guide JPL teams to deliver strong results-oriented programs. Matt is all about building brands and enhancing bottom lines for every JPL client. He has also piloted JPL’s new business efforts through an era of unprecedented growth. Matt has been a speaker for professional associations and events, serves on the board of directors for Ronald McDonald House Charities of Central Pennsylvania, and plays bass in a rock band with other JPL co-workers.
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Jeanne GosselincloseJeanne Gosselin
Senior Consultant, Enrollment Management and MarketingJeanne Gosselin — When Jeanne came to PS&L in 2005 it was with 20 years of progressive experience in admissions, enrollment and enrollment marketing at varied institutions. The expertise that Jeanne brings to each project is balanced between understanding the day-to-day pressures of working in the field, and best practices developed from consulting with hundreds of colleges in today’s competitive marketplace. Her attitude is positive, her perspective realistic, and her vision is what’s best for the college, as well as providing support for its mission and people. She holds a B.A. in English Communications from North Adams State College and an M.S. Ed., from Hofstra University.
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Walt SchmidtcloseWalt Schmidt
Graphic DesignerWalt Schmidt — A graduate of Bucks County Community College, his low-key demeanor belies a creative mind that is always hard at work. Walt has more than 20 years designing marketing materials with the end user in mind. For PS&L clients he’s designing online advertising, print and outdoor media. “It’s not a matter of form vs. function. It’s both elements working together that make for a successful project,” he says.
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Dana EvanscloseDana Evans
Senior Consultant, Enrollment Management and MarketingDana Evans — Dana came to PS&L after an extensive career spent in-house at various colleges, including serving as a dean of Admissions and Financial Aid. Born and raised in the south, Dana is a graduate of Furman University who wants to take admissions departments out of their imposed silos and bring them better internal recognition. A nationally-recognized expert on the topic of recruiting and marketing to adult students, she has more than 25 years experience in higher education admissions, enrollment management, and marketing. At PS&L she facilitates focus groups, conducts interviews, crafts research instruments, and develops observations and recommendations on the findings as related to clients’ admissions, recruiting, and marketing. “When we do branding, we don’t just deliver the messages, we also train the college’s faculty and staff, basically on how to use the messages. Training is very important in brand messaging.”
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Nick DeNuccicloseNick DeNucci
Graphic Designer & IllustratorNick DeNucci — A graduate of Kutztown University with more than 15 years of experience in the areas of graphic design and illustration, Nick uses positive and negative space to bring a visual sense of balance to advertising, print, outdoor media work, logos, spot art, and icons. He also illustrates beautifully rendered campus maps and eye-catching college athletic mascots and identities, and is the genius behind PS&L’s annual holiday cards.
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Cathy DonovancloseCathy Donovan
Agency Marketing DirectorCathy Donovan – a higher education professional with more than a decade serving in various communications roles at Rutgers, most recently as Assistant Dean of Communications at Rutgers Law School. Cathy graduated cum laude from the University of New Hampshire and earned an MA in English with a thesis of distinction from Rutgers University. With agency experience at firms in Philadelphia and New Jersey, she most recently led the marketing and communications efforts for a conservation service provider that supported several national utilities. At PS&L, Cathy is implementing a marketing plan to promote the company’s presence at trade shows, training workshops, and annual conference; she also manages the website, social media, and agency publications.
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Kristin ConverycloseKristin Convery
Media ManagerKristin Convery — With 20 years experience researching, planning, buying, and placing higher education advertising, Kristin graduated with a B.A. from Cabrini College, and her education continues with ongoing media training. For PS&L she manages nationwide media placements for multi-million dollar account clients and is well-versed with national, regional, and local media advertising. Kristin is also a skilled negotiator in all forms of media.
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Janet SieffcloseJanet Sieff
Business DevelopmentPhone: (412) 904-3133
Janet Sieff — Janet’s diverse, 30-year higher education marketing background is a perfect fit for her role as PS&L’s Business Development Manager. Serving as a conduit, she matches PS&L services to client needs. She has been there, done that, and has a true empathetic viewpoint. Her off-campus experience includes consulting for college cost affordability, tuition payment plan implementation, online media campaign sales, lead generation, college prep content sales, and strategic planning for national branding. She has also developed a financial aid book for high school students with more than one million copies distributed. You might also cross paths with Janet at a professional conference, like the AMA’s Higher Education Marketing Conference, where she often presents and represents the firm. Janet grew up and resides in Pittsburgh, and has a B.A. from Youngstown State University. -
Rosanne JenningscloseRosanne Jennings
Senior Graphic DesignerRosanne Jennings — With 15 years of experience in higher education publications and advertising design, PS&L’s senior multi-media designer does indeed design award-winning work in all media, including web pages and publications. Rosanne graduated with a B.F.A. from Philadelphia’s Moore College of Art & Design.
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Kelly SeipecloseKelly Seipe
Director, Account ManagementManaging, mentoring and moving the needle.
As Director, Account Management, Kelly leads and mentors our talented team of account managers and account coordinators. She is also at the helm in navigating Hershey’s digital programs, serving as chief strategist and primary client contact.
Kelly knows a thing or two about building accounts from her extensive experience with residential and commercial building products clients. Her communications and marketing background also includes Harrisburg-based retail giant Rite Aid and cable news outlet MSNBC. That diverse experience and passion to produce results are powerful assets that can benefit every JPL client.
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Ryan PudloskicloseRyan Pudloski
Director of Technical SolutionsMaking technology work for clients.
In his decade of service to JPL, Ryan has advanced from web developer to Director of Technical Solutions. That’s because he’s advanced the way JPL uses complex technology to serve clients, streamlined internal operations and pushed the digital envelope to unexpected places.
In his management role, Ryan oversees the development, functionality and quality assurance of each project. He’s also a hands-on leader who has architected and developed large Rich Internet Applications utilizing a variety of technologies. From matching technologies with tasks to creating innovative custom solutions, Ryan does it all.
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Traci GallaghercloseTraci Gallagher
Manager, Media ProductionMessaging through media.
Traci sprinkles a little magic into JPL’s media production kingdom as she helps streamline media production for corporate videos, television commercials and multimedia event presentations. She also manages the producers, project and resource managers on the media production team.
With JPL since 2010, Traci last worked with the characters in Orlando and served as Disney Youth Markets manager and event producer, where she helped produce the Emmy Award-winning ABC Walt Disney World Christmas Day Parade. Traci is a certified special events planner and a leader of JPL’s social activities. She never misses a chance to get a good party going for the staff.
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Jason MenicheschicloseJason Menicheschi
Senior Account Manager, Meetings and EventsCreating excitement in real time.
Creating excitement in real time. Jason leads JPL’s live event business. He works hand-in-hand with clients to create events that meet their business goals, communicate their messages and wow their audiences.
Jason also serves as a liaison between JPL clients and the Meetings and Events team, keeping the most complex plans on budget and on schedule. He joined JPL in 1995, and has served in several positions within the visual media area of JPL. Jason understands live events are all about educating, motivating and changing the behavior of the audience. He also knows live events can be a stressful task for clients to manage, so he handles every aspect of the process for them. Despite his unpredictable schedule at JPL and on the road, Jason finds the time to coach youth soccer and volunteer for ALS charities that are dedicated to research and hopefully finding a cure someday.
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Jill SailercloseJill Sailer
Senior Account ManagerProducing video and wowing clients.
The explosion of web video has made Jill one of JPL’s most sought after players. Jill has been with JPL since 2001, serving as Multimedia Project Manager, Associate Producer and Media Producer Manager before assuming the position she holds today.
Jill is the liaison between clients and the media production team, making sure communication is smooth on split-second schedules. Jill’s diverse media background includes radio, interactive, events and video production. That’s given her the knowledge to help clients understand the power of video across multiple mediums. Jill personifies JPL’s unique culture, and her creative energy makes company meetings and events memorable and fun. Jill also donates her time to Bowl for Kids’ Sake to benefit Capital Region Big Brothers Big Sisters.
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Meredith McCanncloseMeredith McCann
Human Resources ManagerEmpowering the people of JPL.
Meredith has a passion for making the team member experience a positive one. She’s worked across several different industries and knows how to recruit, engage and retain employees. She loves to coach our people and find new ways to make the workplace culture great. Meredith stays active in the field as a member of The Society of Human Resource Management (SHRM) and holds its senior certification. She is also involved with HR Professionals of Central PA, Harrisburg Young Professionals and other Harrisburg area community organizations.
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120 talented, dedicated, marketing-obsessed professionals
Clients
From the smallest private colleges to some of the largest public universities, PS&L is proud to have partnered with some of our nation’s finest institutions.
Currently featured in portfolio:
Office
PS&L operates six satellite offices in four states but our office in Glenside, Pennsylvania, is our home base. Constructed in 1894, the Roberts Building is a local landmark.
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Paskill Stapleton & Lord is proud to be creating our own history – adding to our building’s rich heritage that started in 1894. -
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Achievements
PS&L staff members come together every day to help clients meet their enrollment goals. Outside work, our crew can be found supporting all kinds of different causes, which we're proud to share.
Contact
We’re Here For You. Can we help you create a more effective higher education enrollment strategy?
Paskill Stapleton & Lord
One Roberts Ave.
Glenside, PA 19038
One Roberts Ave.
Glenside, PA 19038
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- 215.572.7938
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- 215.572.7937