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Enrollment Marketing for Higher Education

Everyday campus life at colleges and universities has changed dramatically, and continues to change, since COVID-19. Recruiting strategies must also evolve to fill the gaps of not having college fairs, high school visits, or campus visits.

This panel discussion focuses on admissions professionals from across the country who are all strategizing for the fall amid different scenarios on their campuses and in their communities.

Building Your 2021 Class in a New Environment” is moderated by enrollment management and virtual events experts. It addresses pressing topics for higher education recruiting in the U.S., like:

  • Best new (and old) ways to engage and recruit students
  • Changing expectations of interacting with prospects and families
  • Key elements of effective and meaningful virtual events

Meet the panelists:

Anthony Cappa Director of Enrollment Management Duquesne University

Anthony’s over 10 years in enrollment management includes a focus on undergraduate admission operations, visitor experience, marketing, and systems implementation. He also leads strategic initiatives such as Duquesne’s recent return to modified, on-campus tours during the COVID-19 pandemic.

Dr. Joanne Landers Vice President for Enrollment Saint Elizabeth University

Dr. Joanne Landers brings perspectives from a broad range of institutions in her 19 years of experience in enrollment management. She has witnessed the changing educational landscape and has passionately led her various institutions towards active engagement within recruitment and enrollment marketing trends.

Marc Young Director of Admissions and Recruitment University of Wisconsin-Stevens Point

Marc’s leadership includes the recruitment and enrollment of first-year, transfer and adult, and international students. His team is committed to creating an inclusive admissions experience for all, where diversity is acknowledged and celebrated.

Meet the PS&L Experts:

Dave Black VP, Consulting & Market Research

Dave has provided enrollment marketing insights on all PS&L accounts and leads professional development workshops. Currently he is involved with projects for seven higher education clients ranging from website solutions, market research, enrollment consulting, and training.

Jason Menicheschi Senior Account Manager, Events

Jason leads meetings, event, and virtual/experiential business. Overseeing event production crews and content producers, he understands how to make an in-person or virtual experience educate, motivate, and change behaviors by developing clear, compelling stories that unfold live around an audience.


About PS&L:

Founded in 1986, Paskill Stapleton & Lord delivers robust services for hundreds of colleges and universities, including Brand Strategy and Creative, Website and Digital Solutions, Video and Motion Content, Staff Development and Training, and Live Experience Events. Part of JPL, one of the Mid-Atlantic’s largest full-service, integrated marketing agencies, PS&L represents the most comprehensive and resource-rich higher education marketing firm in the country.

To download the webinar, please complete the form below.