These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
Portland Community College
One of the largest community colleges in the country, Portland experienced a dip in enrollment that warranted review. They sought a higher ed enrollment marketing partner with community college expertise to deliver a roadmap to better prospect management, marketing outreach, and more.
PCC identified PS&L as the ideal firm to build a sustainable and strategic enrollment management and marketing operation. During the nine-month engagement, PS&L provided complex guidance on how PCC could solve its enrollment problems and strategically target the audiences most likely to grow.
Sometimes a college has a gut feeling about the direction they need, but no data or best practice advice on how to do it. PS&L was able to answer some of the hunches PCC had about what they need to do to improve enrollments, and at the same time dispel myths that it can’t be done because of external forces such as the economy, employment rate, and competition.
Essential to PCC’s positive path forward is having appropriate staffing levels for a school of 70,000, training those staff members, and supporting them with solid communications and marketing initiatives. Following the guidelines PS&L provided, not only will enrollments increase, but PCC will be well positioned to sustain those enrollments.
Community colleges are core to our partnerships. Senior Consultant Jeanne Gosselin is our in-house expert and has led many successful projects.