Know Your Audience
Embry-Riddle Aeronautical University’s prospective students are a unique breed. They are focused, determined, and passionate about all things aviation and aeronautics. ERAU’s recruitment materials mirror these characteristics. A page dedicated to flight simulator specifications? This is not your ordinary viewbook.
Go Wildcats!
Over time, college athletic identities take on a life of their own. Before you know it, dozens of variations have made their way onto everything from uniforms to coffee mugs. PS&L worked closely with Indiana Wesleyan University to not only develop a new mascot, but as importantly, a system that strengthens the brand through consistent distribution and usage.
Keep It Simple
One of the characteristics of memorable advertising campaigns is simplicity, both in message and image. When working with Manor College, a two-year degree granting institution, PS&L kept it simple. The “2 Years, 2 Options” campaign is successful for one reason: In a sea of college advertising with smiling students gracing all forms of media, Manor College cuts through the clutter with a message that’s easy to understand and an image that’s hard to forget.
Sight + Sound = Emotion
Video, whether it's online or broadcast, is unmatched for delivering emotional appeal. So when working with The College of New Rochelle to promote their graduate programs, PS&L developed spots that deliver the information prospective students were looking for, along with the emotion that made them memorable – and successful!
Building the Brand, One Story at a Time
Every web redesign project at PS&L starts with research. It was during this phase at D’Youville College that we discovered it was a commitment to every student that best represented the College’s brand. The best way to represent this commitment? Stories. The common thread in every story was a college that does whatever it takes to produce well-educated and prepared graduates.
You May Have Similar Goals
as Your Competition, But Your
School Is Like No Other
In higher education, the key to reaching your goals is in telling your unique story. The story that explains why your college or university is different from others. The story that allows your school to speak directly to your prospective students.
That’s our specialty.
Reaching Your Goals
Every college and university we’ve worked with wants to reach their enrollment goals, raise their brand awareness, attract a higher level of student, and so on.
There are many ways to reach these goals, both strategically and tactically - market research, enrollment management, branding, advertising, public relations, online marketing, videos, viewbooks and other print publications.
But where we excel is in discovering what makes your school special. Working with you, we find the best way to tell your story to help your prospective students understand why your school is the one for them and how it can make a difference in their lives.
As a full-service marketing and enrollment management agency for higher education we know that an integrated approach is what works.
Your school is like no other. Tell that story consistently and well, every way you can and you’ll reach your goals.
May 15, 2012
Bob Oxman & Bill Hurlburt to Speak at UCDA
Contrary to media reports that the viewbook is dead, new research from Paskill Stapleton & Lord proves otherwise. Read More
April 18, 2012
Jeanne Gosselin to Present at eduWEB 2012
Does traditional thinking about marketing apply when it comes to mobile marketing strategy? Jeanne will share her expertise from the research and strategy component of our mobile marketing team, as well as insights into the creative development and media tactics – so critical to any campaign’s success. Read More
March 15, 2012
Paskill Stapleton & Lord Clients Win Higher Education Advertising Awards for the 2nd Time this Season
For the second time this season, Paskill Stapleton & Lord clients have been recognized as standouts in the world of Higher Ed advertising. Higher Education Marketing Report announced the winners of this year’s 27th Annual Educational Advertising Awards earlier this month, which included a Gold, Silver, Bronze, and 3 Merit awards for PS&L clients.
February 14, 2012
Two PS&L Clients Awarded Silver CUPPIE's
Two Paskill Stapleton & Lord clients will be presented with Silver CUPPIE Awards at this year’s CUPRAP (The Association of Communicators in Education) Conference to be held in Hershey, PA on March 15th. Representatives from both Neumann University and Manor College will be on hand to accept their awards in the Advertising/Complete Campaign category.
