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Enrollment Marketing for Higher Education

The economic downturn has been tougher on some. Higher learning can improve outcomes.

Three Rivers College is ready to transform lives in Southeast Missouri. PS&L is driving recruitment by marketing how paths to degrees are possible and positive.

A Website Built to Recruit

When polled, 59% of community college marketers said their biggest website problem is getting prospects to start the application process. That’s why PS&L has built Three Rivers College’s new enterprise site with an eye toward effective recruitment and conversion tactics. Other big project goals, included streamlining navigation and content, improving accessibility, and making website maintenance easy and innovative.

Connecting Students with Content Quicker

Because the site’s footprint has been reduced by nearly 65%, prospective students can find what they need faster. And a program finder encourages future and current students to see seamlessly what careers, classes, faculty, and locations align to earning their degree or certificate. The site is also infused with copy that syncs with prospective student search trends, as SEO research has informed content strategy and will bolster search engine results.

Three Rivers College Website
Three Rivers College

Ready for Life Way After Launch

Three Rivers College will benefit from a very fast-performing website (quick page load) which helps with SEO and mobile performance (on lower bandwidth data networks). But life after launch was equally important to the project. The Three Rivers team was coached on what makes a page effective, including readability concerns and user experience recommendations. A module-based style guide allows Three Rivers to maintain existing pages or create new pages with structured content consistently and efficiently.

Lead Gen Tactics on the Move

An integrated digital campaign has erupted from the chutes targeting local and regional prospects to the impressive and affordable two-year institution. The strategy is delivering targeted, persistent brand messaging and calls-to-action to prospective students and their parents. Creative speaks to the distinct culture of the campus, like a rodeo team that reigns supreme.

Three Rivers display ads
Three Rivers display ads

Updating our old website was Herculean. It took forever to make the simplest change, and it took a fairly high degree of technical skill. With the rollout of the new website, the backend functionality is very simple. It also gives us the ability because there is not a high-tech requirement to make those changes to allow many more people to update their own section.

Wesley Payne, Ph.D. President, Three Rivers College
One Roberts Avenue
Glenside, PA 19038

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