Gen Z and College Tuition, a New Movement?
These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
Spelman College
Embodying brand should be beautiful.
Since 2007, U.S. News & World Report has ranked Spelman College as the Number 1 ranked HBCU in the nation. And with an acceptance rate of 41%, Spelman also ranks as the most selective women’s college in the country.
PS&L believes that understanding Spelman College’s environment and culture on campus is fundamental to developing recruiting materials that capture the spirit and energy of the College.
When your culture is remarkable.
Through the undergraduate recruitment campaign, “Your Sisters Are Your Motivation, Not Your Competition,” PS&L showcased Spelman’s impressive brand story as well as the distinct essence of the institution that affirms and inspires Black women through on-campus photography, a 20-page viewbook, travel brochure, fact sheet, and post card series.
I wanted to follow up with you to let you know how pleased we are with the edits and new e-newsletter template. Rosanne was an absolute pleasure to work with. She is incredibly talented. Thank you again.
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