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Enrollment Marketing for Higher Education

Empowering Recruiters to Enroll Students

As a small, women’s liberal arts institution in Winston-Salem, North Carolina, Salem College faces many challenges in the marketplace. One challenge that PS&L could help address immediately was professional development for the five-person admissions team. Three counselors had less than two months of recruiting experience. The SMART (Sales Management and Recruiting Training) program would provide the skills and tactics needed to enroll students.

With an all-too-familiar scenario in admissions, Salem College recognized the need to fast-track their professional development if they wanted to reach their enrollment goal. Building relationships with students and parents as well as closing the deal were high-priority topics covered in the PS&L workshop.

salem college students

What was most helpful about our online SMART workshop was the advice we received about closing the deal. I inherited a team that hadn't been very focused on the ultimate goal — enrolling students. So learning about these tactics was the most useful to us and we have already followed up on what we learned.

Janice Harring-Hendon, PH.D. Associate Vice President for Enrollment Management

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