The Pennsylvania Institute of Technology is all about student inclusion. That means messaging and marketing materials put students first, too. PS&L serves as Agency of Record for the P.I.T. In addition, we’re proud to have redesigned and redeveloped its website to improve the site as a high-performing marketing tool.
The redesigned site, which advances functionality and design, was recognized with an Educational Advertising Award.
With new programs like Robotics Engineering and Cannabis Health Therapy, this two-year institution prioritizes student needs with forward-thinking offerings. A student-first focus drives the enrollment marketing strategy, including effective and eye-catching traditional and digital advertising.
As business leaders, we need to commit to Diversity, Equity, and Inclusion action plans in order to create positive, lasting change. We should do so understanding that our businesses will be stronger when we engage more diverse voices.
Improve recruiting by examining your enrollment marketing strategy from outside inner circles inundated with COVID-19 crisis management.