Gen Z and College Tuition, a New Movement?
These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
Pennsylvania Institute of Technology
Making every opportunity accessible.
The Pennsylvania Institute of Technology is all about student inclusion. That means messaging and marketing materials put students first, too. PS&L serves as Agency of Record for the P.I.T. In addition, we’re proud to have redesigned and redeveloped its website to improve the site as a high-performing marketing tool.
The redesigned site, which advances functionality and design, was recognized with an Educational Advertising Award.
Taking two-year education into innovative directions.
With new programs like Robotics Engineering and Cannabis Health Therapy, this two-year institution prioritizes student needs with forward-thinking offerings. A student-first focus drives the enrollment marketing strategy, including effective and eye-catching traditional and digital advertising.
More Work
Related Topics
Five Tips to Improve Your Campus Tours
One of the most important experiences prospects have with your institution, campus tours are critical. So why are so many the same?