Strong Agency Partnerships Start with Meaningful Account Management
PS&L’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.
The Pennsylvania Institute of Technology is all about student inclusion. That means messaging and marketing materials put students first, too. PS&L serves as Agency of Record for the P.I.T. In addition, we’re proud to have redesigned and redeveloped its website to improve the site as a high-performing marketing tool.
The redesigned site, which advances functionality and design, was recognized with an Educational Advertising Award.
With new programs like Robotics Engineering and Cannabis Health Therapy, this two-year institution prioritizes student needs with forward-thinking offerings. A student-first focus drives the enrollment marketing strategy, including effective and eye-catching traditional and digital advertising.
PS&L’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.
To us, leads that matter are when a prospect authentically raises their hand and asks for a real conversation.