One of the most important experiences prospects have with your institution, campus tours are critical. So why are so many the same?
A truly tactile brand experience.
A viewbook for the University Pennsylvania Graduate School of Education, created by PS&L, embodies a clean design approach that spotlights strong statements, a subdued university color palette, a balance of traditional and modern fonts, and embraces the theme of education on multiple levels.
Stories and scenes that engage.
An audience-relevant piece, the publication for potential graduate students at an Ivy League institution tables exhaustive tell-all offerings for more thoughtful examples of inspiring scenes from an iconic city, hands-on learning, and global impact.
We wanted a viewbook that captures what Penn GSE represents, the programs we offer, the research we do in Philadelphia, and the influence we have on education from pre-K all the way through to Ph.D.s. The cover really represents our school’s community-focused initiatives, passion for social justice, and commitment to the future of education in Philadelphia. We really checked all of our boxes with that mural.
Leading with elegance.
One distinctive element of the comprehensive piece is the engaging cover art used with permission from the Philly Mural Arts Project. Not only does the artwork encompass the front and back of the viewbook, the publication was also printed with only the silhouette having a textured surface, making it interestingto hold.
The student viewbook was recently recognized with a 2018 Educational Advertising Award.
We not only identify brand messages, but enhance campus cultures where living the brand is a team effort.
These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.