These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
Pennsylvania College of Art & Design
During the 2019 College and University Public Relations and Associated Professionals (CUPRAP) Spring Conference, PS&L partnered with PCA&D for a session that unpacked how branding research ignited comprehensive and compelling collateral, from art advocacy posters, to audience-specific brochures, including an art-publication-inspired student viewbook, to a website redesign for the Lancaster, PA-based institution.
Respect the process.
Showcasing that authentic student experience meant capturing visuals of people engaged and finding their joy as they embrace the PCA&D environment, like the pride and vulnerability of pinning up one’s work; the satisfaction and promise of a private studio space; and the fulfillment and inspiration of a senior show, with a student’s name on the wall. The viewbook PS&L created was recognized with a CUPPIE award.
Working with Paskill, Stapleton & Lord was a great experience. Not only are they aces at pulling everyone together as a collaborative team, they really “get” higher ed. Their ability to dig into the institution and draw out a compelling, authentic story is key to their process. And that story, coupled with strong writing and top notch design was key to our successful outcome.
One of the most important experiences prospects have with your institution, campus tours are critical. So why are so many the same?
We not only identify brand messages, but enhance campus cultures where living the brand is a team effort.