During the 2019 College and University Public Relations and Associated Professionals (CUPRAP) Spring Conference, PS&L partnered with PCA&D for a session that unpacked how branding research ignited comprehensive and compelling collateral, from art advocacy posters, to audience-specific brochures, including an art-publication-inspired student viewbook, to a website redesign for the Lancaster, PA-based institution.
Showcasing that authentic student experience meant capturing visuals of people engaged and finding their joy as they embrace the PCA&D environment, like the pride and vulnerability of pinning up one’s work; the satisfaction and promise of a private studio space; and the fulfillment and inspiration of a senior show, with a student’s name on the wall. The viewbook PS&L created was recognized with a CUPPIE award.
Working with Paskill, Stapleton & Lord was a great experience. Not only are they aces at pulling everyone together as a collaborative team, they really “get” higher ed. Their ability to dig into the institution and draw out a compelling, authentic story is key to their process. And that story, coupled with strong writing and top notch design was key to our successful outcome.
As business leaders, we need to commit to Diversity, Equity, and Inclusion action plans in order to create positive, lasting change. We should do so understanding that our businesses will be stronger when we engage more diverse voices.
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One essential marketing tactic that has made an impact in admissions and recruiting outcomes for decades: professional development.
