The Most Effective and Easy Marketing Strategy to Increase Enrollment
One essential marketing tactic that has made an impact in admissions and recruiting outcomes for decades: professional development.
Pennsylvania College of Art & Design
During the 2019 College and University Public Relations and Associated Professionals (CUPRAP) Spring Conference, PS&L partnered with PCA&D for a session that unpacked how branding research ignited comprehensive and compelling collateral, from art advocacy posters, to audience-specific brochures, including an art-publication-inspired student viewbook, to a website redesign for the Lancaster, PA-based institution.
Respect the process.
Showcasing that authentic student experience meant capturing visuals of people engaged and finding their joy as they embrace the PCA&D environment, like the pride and vulnerability of pinning up one’s work; the satisfaction and promise of a private studio space; and the fulfillment and inspiration of a senior show, with a student’s name on the wall. The viewbook PS&L created was recognized with a CUPPIE award.
Working with Paskill, Stapleton & Lord was a great experience. Not only are they aces at pulling everyone together as a collaborative team, they really “get” higher ed. Their ability to dig into the institution and draw out a compelling, authentic story is key to their process. And that story, coupled with strong writing and top notch design was key to our successful outcome.
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