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Enrollment Marketing for Higher Education

Sometimes the small
school wins big.

For Dominican College, nearby New York City forced the need for uncompromising brand awareness. With a solid brand platform in place, marketing strategies have continued to evolve, and deliver. Based on our brand research and messaging recommendations, the College adopted a marketing strategy to improve the visibility of the institution as well as advance enrollment outcomes.

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Brand messaging had been incorporated into the College’s enterprise site, which was also enhanced with new graphics and revised SEO tactics. A new logo and a brand identity guide were also created to leverage momentum across campus and across the metropolitan area.

An identity that unites more, and delivers more.

For Fall 2019, the College is trending ahead for applications and deposits; undergraduate enrollments are expected to exceed last year’s. PS&L is now in the process of redesigning www.dc.edu to improve user experience through journey mapping and for a more robust integration of the brand platform.