Jim Paskill discussed how advertising agencies have evolved and where there are growing areas of opportunity in the industry, and in students' job searches.
Brand messaging had been incorporated into the College’s enterprise site, which was also enhanced with new graphics and revised SEO tactics. A new logo and a brand identity guide were also created to leverage momentum across campus and across the metropolitan area.
An identity that unites more, and delivers more.
For Fall 2019, the College is trending ahead for applications and deposits; undergraduate enrollments are expected to exceed last year’s. PS&L is now in the process of redesigning www.dc.edu to improve user experience through journey mapping and for a more robust integration of the brand platform.
Communicating Campus Life Matters
Communicating college life during COVID-19 is paramount to enrollment marketing in the new recruiting environment. An admissions publication has been updated with visuals and content representative of campus health and safety protocols currently in place.