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White Paper: How to Safeguard Your Digital Campaign from Ad Fraud

 

According to Brian Aitken, Managing Director NYC, Head of Paid Media & Analytics, research shows that nearly half of all digital advertising is susceptible to ad fraud.

Regardless of the digital advertising tactics you currently employ, ad fraud is likely part of your experience, whether you know it or not. Aitken’s recent white paper will help you understand what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.

In it Aitken warns, “When you make a $250,000 digital ad buy, you strategize, design, and budget carefully to move your target audience through the conversion funnel. But you probably don’t add a line item for organized crime or plan to take out an ad on an unsavory website. If you did, you probably wouldn’t set aside as much as 40% or $100,000 of that budget. But if you aren’t aware of ad fraud, you might end up doing just that.”

Aitken’s career includes serving as Vice President of Social Strategy at Assembly where he led the integrated paid social teams in NYC, Detroit, Austin, and Los Angeles for clients like E*Trade, WordPress, 20th Century FOX, Cancer Treatment Centers of America (CTCA), 1-800 Contacts, and BBC America. Prior to that he helped build the Paid Media offering at Ketchum, led the Adobe Digital Imaging account at Edelman, and was the Head of Creative Strategy for a video production agency in Austin. As an entrepreneur Aitken has built and advised startups in the Digital Publishing, AdTech, and FinTech spaces.

He attended Rutgers University as an undergraduate, was on scholarship for Exceptional Entrepreneurship at the Manchester Business School’s Global MBA Program, and completed his Executive Education at the NYU Stern School of Business.

To learn more about how to prevent digital ad fraud, download Aitken’s white paper herehttps://www.psandl.com/download-form/?id=10&file=7311

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Cathy Donovan,

A higher education professional with more than a decade serving in various communications roles at a Big 10 university, including most recently as assistant dean. At PS&L, Cathy is busy implementing a marketing plan to promote the agency’s visibility and various services through email marketing, digital strategy, conferences, direct mail, and webinars. Cathy also manages psandl.com, social media efforts, and agency publications, and assists with agency RFP responses. She can be reached at [email protected]