Pennsylvania College of Art & Design is an easy sell. As an institution responsible for honing creative students into professional creatives they have quite a few distinctions to share. They are located in a small, safe artsy town that embraces its student artists; a student living circumstance that immerses prospects as working artists from day one, and boasts fabulous light filled studios full of busy artists – some of whom are professors. They knew, implementing a website redesign would expose all that to prospects and their parents – on any platform.
PS&L started the website redesign with PCA&D’s overarching marketing goals to strike a copy tone that is an honest and easy read for multiple audiences. Through the wireframe phase, through UX/UI, through programming, through content migration – to the big cut over, PS&L and PCA&D kept a close circle of communication and technical exchanges, which works really well. The more communication – the more goals reached – the more qualified prospects enroll.
Bob is the Creative Services Team Leader with more than 18 years experience of delivering creative solutions in higher education marketing. Works mostly in print publications, video production, and advertising (print, radio, and broadcast). Most people call him Bob, but he responds to other terms of endearment.