Webinar: High-Demand Academic Programs and How to Market Them


Identifying what academic programs have the most potential based on employer and student demand requires careful and thorough analysis that will differentiate your school and support enrollment goals. However, what is the point of identifying academic programs worthy of growing, if concurrent strategies to effectively market them aren’t also being developed?

At 2 p.m. Friday, Oct. 4, market demand expert Bob Atkins, CEO and founder of Gray Associates, will join higher education enrollment marketer Jim Paskill, President of Paskill Stapleton & Lord (PS&L), for a free webinar.

“How to Determine High-Potential Programs and Support Their Success with Media Market and Budget Planning”

This enrollment marketing panel discussion will address:

  • trends in student demand
  • case studies
  • media budgets based on fact, not history
  • best practices in developing media mix models for successful recruiting

Gray Associates has developed the science to find in-demand programs that attract prospective students and PS&L customizes marketing enrollment strategies based on audience, geography, and realistic budgets.

Attendees will have the opportunity ask questions and participate with peers in admissions and academic departments during this webinar.

According to Paskill, a comprehensive collaboration between PS&L and Gray makes excellent sense for higher ed partners seeking to leverage examination of not just the viability of academic programs, but the effectiveness in how those programs should be marketed.

“As Gray assesses academic programs’ growth potential, PS&L examines how effectively those programs are being marketed,” says Paskill. “We also can provide strategies to improve marketing for immediate and sustained enrollment growth.”

Gray Associates, Inc. is a data analytics, software, and strategy consulting firm focused on higher education.  The firm helps colleges and universities develop data-informed academic program strategies that maximize outcomes for students, institutions, and their constituencies.  Gray has developed industry-leading databases on market demand for academic programs, a software platform to calculate and track program economics, and a program planning tool to model the impact of academic program decisions on an institution’s future.  The firm combines data on program markets and economics with an institutional self-evaluation of mission and academic performance in an integrated approach to program assessment. Using this information, Gray’s collaborative workshop approach brings faculty and school leadership together to select the best programs to Stop, Start, Sustain, and Grow.

Paskill Stapleton & Lord (PS&L) has partnered with nearly 600 public and private colleges, universities, seminaries, and services academies of all sizes, rankings, and affiliations since its founding in 1986. Each year the higher education marketing firm, based outside of Philadelphia with multiple remote locations, visits dozens of campuses across the country to advance enrollment outcomes through a range of services including market research, consulting and assessments, digital and traditional advertising, website design and development, video, print, and campus events.

To register, visit https://register.gotowebinar.com/register/8738259111696300555.

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Cathy Donovan,

A higher education professional with more than a decade serving in various communications roles at a Big 10 university, including most recently as assistant dean. At PS&L, Cathy is busy implementing a marketing plan to promote the agency’s visibility and various services through email marketing, digital strategy, conferences, direct mail, and webinars. Cathy also manages psandl.com, social media efforts, and agency publications, and assists with agency RFP responses. She can be reached at [email protected]