Feb. 11-13, 2019 | St. Petersburg, FL
Business Development Director Janet Sieff will represent PS&L at this conference for Christian higher education professionals.
March 13-14, 2019 | Lancaster, PA
Vice President of Creative Services Bob Oxman will join Pennsylvania College of Art & Design partners Kathy Smyser, Director of Communications, and Natalie Lascek, Director of Admissions Marketing and Recruitment, to discuss design and user experience.
At 1:45 p.m. Thursday, March 14 the team will present, “Small By Design: How Brand Research Curated Creative and Distinct Pathways for Prospective Students and Their Families.” Here’s a synopsis: Strong user experience and design is expected of all websites, and collateral. For an art school these qualities are more paramount to attract aspiring creative professionals. Learn how PCA&D embraced branding research that pinpointed its culture: small by design. This drove messaging and creative that was big in thinking. From a website with distinct user pathways in a branded experience to a viewbook where student voices and artwork shine due to its scope and format. In this session, attendees will learn key steps for integrating design and user experience and best practices for the utilization of research in the creative process.
March 24-26, 2019 | San Antonio, TX
Business Development Director Janet Sieff will represent PS&L at NCMPR’s 2019 national conference for branding two-year community and technical colleges.
July 22-24, 2019 | Raleigh, NC
Vice President of Market Research and Consulting Dave Black will represent PS&L at this conference and engage with participants and presenters from small colleges and universities across the country.
July 29-31, 2019 | Philadelphia, PA
In the Web/Mobile Design and Strategy Track, President Jim Paskill and Director of Technical Solutions Ryan Pudloski will present the session, “Superior Sites Come From Superior Plans: Why Research-Driven Design Wins.”
Agency Marketing Director Cathy Donovan and Business Development Director Janet Sieff will also exhibit at this conference for those involved in the design, development, marketing, strategy, and implementation of their institution’s online presence.
November 10-13, 2019 | Las Vegas, NV
PS&L will exhibit at this conference that connects higher ed marketers with 1,200+ peers.
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