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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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Speaking Their Language: International Recruiting with Transcreated Campaigns

A small liberal arts institution with limited resources in a competitive market, Marywood University wanted to expand its international recruitment efforts. But where to begin engaging prospective students from Russia, China, Mexico, India, and Saudi Arabia to Scranton, Pennsylvania? Focused goals were developed and a comprehensive, but achievable, strategy was soon launched – from email […]

A small liberal arts institution

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Agency Expands Bloomsburg’s Athletic Identity

Great design never goes out of style. About a decade ago Bloomsburg University entrusted Paskill Stapleton & Lord (PS&L) with the opportunity to create its athletic identity, featuring the school’s mascot. That powerful design for the Huskies, created by PS&L  Graphic Designer and Illustrator Nick DeNucci is now being expanded into a customized athletic font, […]

Great design never goes out of

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Payphone Days Begone: PS&L Contributes to New Thinking on Digital at eduWeb 2018, San Diego

While this antique might be a fixture at San Diego’s harbor, very nearby more than 500 higher education professionals gathered earlier this week to foster new and best thinking on integrated digital marketing, including representatives from Paskill Stapleton & Lord (PS&L). The PS&L team was proud to attend and sponsor the 12th annual eduWeb Digital […]

While this antique might be a

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PS&L Represents at National Small College Enrollment Conference in Louisville

Nearly 100 colleges were represented at the 30th annual National Small College Enrollment Conference (NSCEC), which took place in Louisville earlier this week. According to Paskill Stapleton & Lord Business Development Manager Janet Sieff, approximately 17% of those institutions are current or former clients of PS&L. Since 1986, PS&L has partnered with more than 500 […]

Nearly 100 colleges were represented

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Going from Good to Great: 2018 Super Recruiter Conference Concludes in Philadelphia

The 2018 Making of a Super Recruiter Conference concluded in Philadelphia on Friday, July 13. Sponsored by Paskill Stapleton & Lord, the second annual event brought 45 admissions recruiters, hailing from 18 different colleges and universities, eager to add “super” to their titles. The two-day, hands-on training covered a range of topics: managing work/life balance; […]

The 2018 Making of a Super Recruiter

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Countdown to Super Recruiter 2018

Less than a month away from Paskill Stapleton & Lord’s annual The Making of a Super Recruiter, a custom-tailored conference for up-and-coming admissions professionals, and colleges and universities from across the country continue to register their top talent to attend. While it’s not too late to register, discounted hotel rates will end on June 30. […]

Less than a month away from Paskill

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Our Phased Approach to Digital Marketing Ensures Meaningful Results

No one college is the same, and no one digital strategy works for all. The PS&L difference is our phased approach that ensures meaningful results for your marketing investment. Colleges and universities are under more pressure than ever to enroll students –students whose smart phones are appendages and whose attention largely gravitates toward online. The […]

No one college is the same, and no

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Five Key Questions to Consider When Prioritizing Staff Time

All schools and all enrollment goals are different. But every team can always improve, and the feedback we receive from admissions personnel points to prioritizing staff time as a significant challenge toward progress. It’s a time management issue. Simply stated, there is a limited amount of time for outreach to students and families, and staff […]

All schools and all enrollment goals

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