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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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Good Guys and Bad Guys: College Admissions Scandal

  Jeanne Gosselin has more than 30 years of experience in the higher education marketplace. She has served in various roles within admissions, enrollment, and enrollment marketing at such institutions as Hofstra University, Worcester Polytechnic Institute, SUNY Cortland, the American Academy of Dramatic Arts, and Bay Path University. Jeanne holds a B.A. in English Communications […]

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Reflections: NCMPR Annual Conference

Texas hospitality combined with the usual community college uber-friendliness made the National Council for Marketing & Public Relations (NCMPR) annual conference in San Antonio, Texas a true feel good networking event. I had the pleasure of meeting many new colleagues under the awesome Live Oaks at the Hill Country Hyatt. Most of my conversations were […]

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Compelling, and Comprehensive, Campaign in Action!

An advantage to living in the proximity of your higher education partner is seeing for yourself a compelling campaign in action! PS&L is proud to deliver another comprehensive, three-month media campaign for Harrisburg University’s Philadelphia campus, which includes transit, social, SEM, retargeting, and more. The campaign’s two components target neighborhoods inside Philadelphia and regions immediately […]

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Winning Multiple Educational Advertising Awards

From thousands of submissions from hundreds of colleges and universities nationwide, Paskill Stapleton & Lord (PS&L) was recognized 10 times on behalf of six higher education partners during this year’s Annual Educational Advertising Awards. Including two gold awards, PS&L’s honors represent a range of creative categories, from multiple integrated marketing campaigns, to website redesign, to […]

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Presenting with Valued Higher Ed Partners at CUPRAP

During the 2019 Spring Conference for College and University Public Relations and Associated Professionals (CUPRAP), Paskill Stapleton & Lord (PS&L) partnered with the Pennsylvania College of Art & Design (PCA&D) for a session of just over a dozen offered this year at the Lancaster County Convention Center. Titled, “Small By Design: How Brand Research Curated […]

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Make Your Pub a Must to Pick Up

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]

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Storytelling: Bring the Voices of Your Institution to Life

To some, storytelling comes naturally, to others it’s learned; regardless, being able to craft a compelling narrative and hold an audience’s attention takes practice. Many cultures have mastered storytelling because stories can keep traditions intact, preserve memories, and conjure feelings that contribute to a lasting sense of place. For admissions representatives, the goal of storytelling […]

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Free, Live Webinar Encourages Enrollment Decision Makers to Not Go It Alone

The daily demands on enrollment decision makers can be a barrier to big projects that could bring about better enrollment outcomes for higher education institutions – from a comprehensive marketing plan to a major website redesign to an overhauled campus tour program. At 2 p.m. (EST) Friday, March 22, Senior PS&L Consultant will lead the […]

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