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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.

PS&L Launches Digital Enrollment Marketing Suite

  Paskill Stapleton & Lord has launched a digital enrollment marketing suite to advance student recruiting. We’ve integrated the latest digital tactics for tangible, improved enrollment outcomes – from tough anti-fraud measures, a dashboard customized for higher ed, and budget best practices to reach and engage real students. The higher education enrollment marketing funnel has […]


The Power of Personalized Outreach

We live in an age of digital automation and 24-hour news and information cycles. It makes human connections more rare, more precious, and more valued. Despite automation our lives are more complex and relationships more complicated. Everyone is trying to do so much all the time we take multi-tasking for granted. The one thing we […]


The Most Effective and Easy Marketing Strategy to Increase Higher Ed Enrollment in 2019 (and Always)

  Declining enrollment trends and a rapidly shifting landscape are of no surprise to anyone in higher education. The numbers of closures (11 privates on average per year) and students’ impacted (half a million displaced in the past five years) are unsettling to say the least. Of course there are schools bucking this trend for […]


Why SNU is Excited for its New Institutional Identity

  A new institutional identity is being implemented with ease and excitement at Southern Nazarene University. That’s because PS&L’s designs for the monogram mark, wordmark, and combined mark reflect what was market-tested via online surveys among core audiences. And a comprehensive standards guide defines best practices for the new identity across departments, platforms, publications, and […]


Special Admits or Secret Admits: Transparency in College Admissions

  Jeanne Gosselin has more than 30 years of experience in the higher education marketplace. She has served in various roles within admissions, enrollment, and enrollment marketing at such institutions as Hofstra University, Worcester Polytechnic Institute, SUNY Cortland, the American Academy of Dramatic Arts, and Bay Path University. Jeanne holds a B.A. in English Communications […]


Building Networks

  It was a lesson learned. During my first week in a new admissions position, two seemingly unrelated events collided weeks later. First, I was assigned to a committee where students voted for the faculty and staff person who provided the best customer service. The second was a meeting with the university registrar, where she […]


New Campuses Visited So Far in 2019

  Growing higher ed means knowing higher ed. Our deep industry knowledge is based on first-hand experience of college and university campuses across the country. Here’s just a glimpse of where PS&L has visited so far this year, providing enrollment marketing support and staff development training. PS&L has delivered more than 1,000 Sales Management and […]

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