News &

What’s Going On At PS&L? Our latest projects, wins, trending, and resources.

The Power of Personalized Outreach

We live in an age of digital automation and 24-hour news and information cycles. It makes human connections more rare, more precious, and more valued. Despite automation our lives are more complex and relationships more complicated. Everyone is trying to do so much all the time we take multi-tasking for granted. The one thing we […]

We live in an age of digital

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Speaking Their Language: International Recruiting with Transcreated Campaigns

A small liberal arts institution with limited resources in a competitive market, Marywood University wanted to expand its international recruitment efforts. But where to begin engaging prospective students from Russia, China, Mexico, India, and Saudi Arabia to Scranton, Pennsylvania? Focused goals were developed and a comprehensive, but achievable, strategy was soon launched – from email […]

A small liberal arts institution

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Agency Expands Bloomsburg’s Athletic Identity

Great design never goes out of style. About a decade ago Bloomsburg University entrusted Paskill Stapleton & Lord (PS&L) with the opportunity to create its athletic identity, featuring the school’s mascot. That powerful design for the Huskies, created by PS&L  Graphic Designer and Illustrator Nick DeNucci is now being expanded into a customized athletic font, […]

Great design never goes out of

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Payphone Days Begone: PS&L Contributes to New Thinking on Digital at eduWeb 2018, San Diego

While this antique might be a fixture at San Diego’s harbor, very nearby more than 500 higher education professionals gathered earlier this week to foster new and best thinking on integrated digital marketing, including representatives from Paskill Stapleton & Lord (PS&L). The PS&L team was proud to attend and sponsor the 12th annual eduWeb Digital […]

While this antique might be a

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PS&L Represents at National Small College Enrollment Conference in Louisville

Nearly 100 colleges were represented at the 30th annual National Small College Enrollment Conference (NSCEC), which took place in Louisville earlier this week. According to Paskill Stapleton & Lord Business Development Manager Janet Sieff, approximately 17% of those institutions are current or former clients of PS&L. Since 1986, PS&L has partnered with more than 500 […]

Nearly 100 colleges were represented

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Going from Good to Great: 2018 Super Recruiter Conference Concludes in Philadelphia

The 2018 Making of a Super Recruiter Conference concluded in Philadelphia on Friday, July 13. Sponsored by Paskill Stapleton & Lord, the second annual event brought 45 admissions recruiters, hailing from 18 different colleges and universities, eager to add “super” to their titles. The two-day, hands-on training covered a range of topics: managing work/life balance; […]

The 2018 Making of a Super Recruiter

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Storytelling: Bring the Voices of Your Institution to Life

To some, storytelling comes naturally, to others it’s learned; regardless, being able to craft a compelling narrative and hold an audience’s attention takes practice. Many cultures have mastered storytelling because stories can keep traditions intact, preserve memories, and conjure feelings that contribute to a lasting sense of place. For admissions representatives, the goal of storytelling […]

To some, storytelling comes

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Countdown to Super Recruiter 2018

Less than a month away from Paskill Stapleton & Lord’s annual The Making of a Super Recruiter, a custom-tailored conference for up-and-coming admissions professionals, and colleges and universities from across the country continue to register their top talent to attend. While it’s not too late to register, discounted hotel rates will end on June 30. […]

Less than a month away from Paskill

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