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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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Illustrated Campus Maps Offer Pathways to Student Engagement

When our higher ed clients’ campuses grow and evolve, PS&L is especially proud to offer creative support through complex illustrated maps for use in print and online. Just recently the College of the Holy Cross, located in Worcester, Massachusetts, reached back out to us to update a campus map illustration created years before. This isn’t […]

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PS&L Proud Supporter of National Small College Enrollment Conference

Today is the final day of the 31st annual National Small College Enrollment Conference in Raleigh, North Carolina! Dave Black, PS&L Vice President of Consulting and Market Research (on right), connected with colleagues from small colleges across the country. Kudos to Darius Eure (on left), Director of Admissions at Elizabeth City State University in North […]

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Storytelling: Bring the Voices of Your Institution to Life

To some, storytelling comes naturally, to others it’s learned; regardless, being able to craft a compelling narrative and hold an audience’s attention takes practice. Many cultures have mastered storytelling because stories can keep traditions intact, preserve memories, and conjure feelings that contribute to a lasting sense of place. For admissions representatives, the goal of storytelling […]

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The Most Effective and Easy Marketing Strategy to Increase Higher Ed Enrollment in 2019 (and Always)

  Declining enrollment trends and a rapidly shifting landscape are of no surprise to anyone in higher education. The numbers of closures (11 privates on average per year) and students’ impacted (half a million displaced in the past five years) are unsettling to say the least. Of course there are schools bucking this trend for […]

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Make Your Pub a Must to Pick Up

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]

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Why We Support Small Colleges

  Paskill Stapleton & Lord’s high-touch personal approach to higher education enrollment marketing works especially well with smaller institutions. Throughout our 33-year history, our most loyal partners have been small colleges for whom we feel (and know from feedback) have benefited from PS&L services the most. Whether it’s increasing enrollment, fortifying brands, or building progressive […]

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