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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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Better Together: When Recruiters and Marketers Collaborate, Enrollment Benefits

  Recruitment and marketing are something of a chicken-and-egg situation for meeting enrollment goals. We often think of them as working side by side, but the reality is that they are even more dependent upon each other – more like hand in hand. Recruitment is the building of a one-on-one relationship with prospective students. It […]

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The Most Effective and Easy Marketing Strategy to Increase Higher Ed Enrollment in 2019 (and Always)

  Declining enrollment trends and a rapidly shifting landscape are of no surprise to anyone in higher education. The numbers of closures (11 privates on average per year) and students’ impacted (half a million displaced in the past five years) are unsettling to say the least. Of course there are schools bucking this trend for […]

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Why SNU is Excited for its New Institutional Identity

  A new institutional identity is being implemented with ease and excitement at Southern Nazarene University. That’s because PS&L’s designs for the monogram mark, wordmark, and combined mark reflect what was market-tested via online surveys among core audiences. And a comprehensive standards guide defines best practices for the new identity across departments, platforms, publications, and […]

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Make Your Pub a Must to Pick Up

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]

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Webinar Download: High Profile Programs and Supporting Their Success

  More than 300 attendees from 43 states, Canada, and the Caribbean registered for a co-presented panel discussion on high-demand academic programs and how to market them. Bob Atkins, CEO and founder of Gray Associates, and Jim Paskill, President of Paskill Stapleton & Lord (PS&L), led the webinar that addressed trends in student demand; how […]

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Illustrated Campus Maps Offer Pathways to Student Engagement

When our higher ed clients’ campuses grow and evolve, PS&L is especially proud to offer creative support through complex illustrated maps for use in print and online. Just recently the College of the Holy Cross, located in Worcester, Massachusetts, reached back out to us to update a campus map illustration created years before. This isn’t […]

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