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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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Make Your Pub a Must to Pick Up

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]

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Why We Support Small Colleges

  Paskill Stapleton & Lord’s high-touch personal approach to higher education enrollment marketing works especially well with smaller institutions. Throughout our 33-year history, our most loyal partners have been small colleges for whom we feel (and know from feedback) have benefited from PS&L services the most. Whether it’s increasing enrollment, fortifying brands, or building progressive […]

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Why SNU is Excited for its New Institutional Identity

  A new institutional identity is being implemented with ease and excitement at Southern Nazarene University. That’s because PS&L’s designs for the monogram mark, wordmark, and combined mark reflect what was market-tested via online surveys among core audiences. And a comprehensive standards guide defines best practices for the new identity across departments, platforms, publications, and […]

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Winning Multiple Educational Advertising Awards

From thousands of submissions from hundreds of colleges and universities nationwide, Paskill Stapleton & Lord (PS&L) was recognized 10 times on behalf of six higher education partners during this year’s Annual Educational Advertising Awards. Including two gold awards, PS&L’s honors represent a range of creative categories, from multiple integrated marketing campaigns, to website redesign, to […]

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