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Enrollment Marketing for Higher Education

A Better Yield is Possible
with Staff Development.

For many schools, applications aren’t the problem. It’s converting applications into enrolled students and engaging admitted students you never met.

Do your admissions counselors:

  • Know how to start relationships with stealth applicants?
  • Uncover and overcome objections to enrollment?
  • Articulate value vs. cost of tuition?
  • Ask for the deposit?

Institutions rely on PS&L’s recruiter training to put into immediate action tactics to improve their next class. Over two intensive days on campus, our senior consultants impart hands-on skills for recruiters’ everyday interactions with applicants, admitted students, and families and share yield strategy recommendations with leadership.

Yield Boot Camp

Two-day On-campus Workshop and Consultation

Designed to convert admitted students, this program, which is scheduled early winter through spring, will strengthen your yield tactics and strategies to generate better outcomes.

Be proactive and focus on your yield when it matters most.

Optional Workshop to Strengthen Relationships Across Campus

Expanding relationships beyond admissions engages incoming students with subject matter experts in their programs of interest.

We can support your institution to become more student focused. Through optional workshops that help your campus community understand their role in recruiting and yield, we will address what prospective students need to make an informed college decision.

Workshop Outline

Pre-Planning
Admissions and enrollment content shared for custom sales strategy

Day One
Recruiters learn relationship building and closing skills to secure enrollments

Day Two
Leadership team consultation on strategies and tactics to improve yield

At the time of our YBC training, we were down -60% in confirmations. After implementing YBC strategies we moved from -60% to -18% in six weeks (and we continue to close the gap). Recruiters learned new skills to engage in productive conversations with applicants and families to move applications through the funnel.

Laurel Rea Associate Vice Chancellor for Enrollment, Washington State University

Learn more about Yield Boot Camp.

To improve your yield, you need a trained and motivated team.

Have a Question?

Email Dave
Call 413-563-0657

    One Roberts Avenue
    Glenside, PA 19038

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