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Enrollment Marketing for Higher Education

Improve Your Team, Improve Your Yield.

Do your admissions counselors:

  • Know how to close the deal?
  • Uncover and overcome objections to enrollment?
  • Articulate value vs. cost of tuition?
  • Ask for the deposit?

Institutions have rallied their troops to improve yield through PS&L’s on-campus recruiter training workshop. Over two intensive days, our senior consultants impart hands-on skills for recruiters’ everyday interactions with admitted students and share strategy recommendations with leadership.

Yield Boot Camp

Two-day On-campus Workshop and Consultation

Designed to convert admitted students, this program, which is scheduled early winter through spring, will strengthen your yield tactics and strategies to generate better outcomes.

Be proactive and focus on your yield when it matters most.

Workshop Outline

Admissions and enrollment content shared for custom sales strategy

Day One
Recruiters learn relationship building and closing skills to secure enrollments

Day Two
Leadership team consultation on strategies and tactics to improve yield

At the time of our YBC training, we were down -60% in confirmations. After implementing YBC strategies we moved from -60% to -18% in six weeks (and we continue to close the gap). Recruiters learned new skills to engage in productive conversations with applicants and families to move applications through the funnel.

Laurel Rea Associate Vice Chancellor for Enrollment, Washington State University

Learn more about Yield Boot Camp.

To improve your yield, you need a trained and motivated team.

Have a Question?

Email Dave
Call 413-563-0657

    One Roberts Avenue
    Glenside, PA 19038

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