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Enrollment Marketing for Higher Education

Better Recruiters, Better Outcomes.

Hitting your enrollment goals requires a trained and motivated admissions team. The competitive marketplace and internal pressures demand that your staff be better than ever.

For more than 20 years, PS&L has been helping admissions teams smarten up, so to speak, through our signature and customized Sales Management & Academic Recruitment Training (SMART) workshops.

dana doing a workshop

Two-day On-campus Professional Development Program

This program is designed to support better enrollment outcomes by analyzing your institution’s specific enrollment situation and strengthening the core skills needed to develop relationships with prospects and communicate effectively. SMART workshops are also available for admissions reps who recruit adult and graduate students.

Every training is customized and based on what your team needs.

Recruiting vs. Promoting

Prospect Management

Building Value

Closing Techniques

Relationship Building


Thanks so much for a wonderful workshop; you have given us much to think about. I have already seen changes in the recruiters, and we are excited to begin applying our knowledge.

Dr. Laura Bell Enrollment Management Analyst, University of Wisconsin–Stevens Point

Learn more about our SMART workshop.

Invest in your recruiters to build better relationships and motivate students to apply, deposit, and enroll.

Have a Question?

Email Janet
Call 412-904-3133