PS&L Partners with PCA&D for CUPRAP Conference Session

Paskill Stapleton & Lord (PS&L) is proud to partner with the Pennsylvania College of Art & Design (PCA&D) on a design and user experience session at CUPRAP’s 2019 Spring Conference, being held at the Lancaster County Convention Center.

On Thursday, March 14 at 1:45 p.m., PCA&D’s Kathy Smyser, Director of Communications, and Natalie Lascek, Director of Admissions Marketing and Recruitment, will join PS&L’s Bob Oxman, Vice President of Creative Services for the session, “Small By Design: How Brand Research Curated Creative and Distinct Pathways for Prospective Students and Their Families.”

This session will showcase how to best integrate research into design for a comprehensive user and brand experience.

Strong user experience and design is expected of all websites and collateral. For an art school these qualities are more paramount to attract aspiring creative professionals. The PCA&D/PS&L team will share how brand research pinpointed its culture: small by design. “Small By Design” drove messaging and creative that was big in thinking. From a website with distinct user pathways in a branded experience to a viewbook where student voices and artwork shine due to its scope and format.

Want to hear more? Come and join us at CUPRAP in Lancaster this Thursday!

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Cathy Donovan,

A higher education professional with more than a decade serving in various communications roles at a Big 10 university, including most recently as assistant dean. At PS&L, Cathy is busy implementing a marketing plan to promote the agency’s visibility and various services through email marketing, digital strategy, conferences, direct mail, and webinars. Cathy also manages psandl.com, social media efforts, and agency publications, and assists with agency RFP responses. She can be reached at [email protected]