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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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The Power of Personalized Outreach

We live in an age of digital automation and 24-hour news and information cycles. It makes human connections more rare, more precious, and more valued. Despite automation our lives are more complex and relationships more complicated. Everyone is trying to do so much all the time we take multi-tasking for granted. The one thing we […]

We live in an age of digital

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Building Networks

It was a lesson learned. During my first week in a new admissions position, two seemingly unrelated events collided weeks later. First, I was assigned to a committee where students voted for the faculty and staff person who provided the best customer service. The second was a meeting with the university registrar, where she asked […]

It was a lesson learned. During my

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Campus Visit: Let’s Do Something

Whether it is a daily tour or an open house or an admitted student program, traditional undergraduate students want more than people talking at them. They want to be engaged in doing. When students are asked about their favorite part of an on-campus experience, they typically mention an experience that: Made them feel special Was […]

Whether it is a daily tour or an

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Lights, Camera, Vlog: PS&L Teaches Students Best Practices on Video Creation

If one third of all online activity is spent watching video as research suggests, your college or university should be in constant production of this kind of high-demand content. Who better to capture your brand on “film” than your current students? But do they know what makes a good story and do they know how […]

If one third of all online activity

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Make Your Pub a Must to Pick Up

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]

While digital content can dominate

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Speaking Their Language: International Recruiting with Transcreated Campaigns

A small liberal arts institution with limited resources in a competitive market, Marywood University wanted to expand its international recruitment efforts. But where to begin engaging prospective students from Russia, China, Mexico, India, and Saudi Arabia to Scranton, Pennsylvania? Focused goals were developed and a comprehensive, but achievable, strategy was soon launched – from email […]

A small liberal arts institution

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Agency Expands Bloomsburg’s Athletic Identity

Great design never goes out of style. About a decade ago Bloomsburg University entrusted Paskill Stapleton & Lord (PS&L) with the opportunity to create its athletic identity, featuring the school’s mascot. That powerful design for the Huskies, created by PS&L  Graphic Designer and Illustrator Nick DeNucci is now being expanded into a customized athletic font, […]

Great design never goes out of

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Payphone Days Begone: PS&L Contributes to New Thinking on Digital at eduWeb 2018, San Diego

While this antique might be a fixture at San Diego’s harbor, very nearby more than 500 higher education professionals gathered earlier this week to foster new and best thinking on integrated digital marketing, including representatives from Paskill Stapleton & Lord (PS&L). The PS&L team was proud to attend and sponsor the 12th annual eduWeb Digital […]

While this antique might be a

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