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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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New Campuses Visited So Far in 2019

Growing higher ed means knowing higher ed. Our deep industry knowledge is based on first-hand experience of college and university campuses across the country. Here’s just a glimpse of where PS&L has visited so far this year, providing enrollment marketing support and staff development training. PS&L has delivered more than 1,000 Sales Management and Academic […]

Growing higher ed means knowing

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Build Your Case for Value in Five Easy Steps

The cost of college is a major component of decision making for students and families. However, admissions counselors tend to focus too much on cost and are losing the opportunity to change the conversation to value. Let’s face it. No college can always be the least expensive option. So take cost out of the equation […]

The cost of college is a major

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Good Guys and Bad Guys: College Admissions Scandal

  Jeanne Gosselin has more than 30 years of experience in the higher education marketplace. She has served in various roles within admissions, enrollment, and enrollment marketing at such institutions as Hofstra University, Worcester Polytechnic Institute, SUNY Cortland, the American Academy of Dramatic Arts, and Bay Path University. Jeanne holds a B.A. in English Communications […]

  Jeanne Gosselin has more than

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Reflections: NCMPR Annual Conference

Texas hospitality combined with the usual community college uber-friendliness made the National Council for Marketing & Public Relations (NCMPR) annual conference in San Antonio, Texas a true feel good networking event. I had the pleasure of meeting many new colleagues under the awesome Live Oaks at the Hill Country Hyatt. Most of my conversations were […]

Texas hospitality combined with the

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Compelling, and Comprehensive, Campaign in Action!

An advantage to living in the proximity of your higher education partner is seeing for yourself a compelling campaign in action! PS&L is proud to deliver another comprehensive, three-month media campaign for Harrisburg University’s Philadelphia campus, which includes transit, social, SEM, retargeting, and more. The campaign’s two components target neighborhoods inside Philadelphia and regions immediately […]

An advantage to living in the

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Winning Multiple Educational Advertising Awards

From thousands of submissions from hundreds of colleges and universities nationwide, Paskill Stapleton & Lord (PS&L) was recognized 10 times on behalf of six higher education partners during this year’s Annual Educational Advertising Awards. Including two gold awards, PS&L’s honors represent a range of creative categories, from multiple integrated marketing campaigns, to website redesign, to […]

From thousands of submissions from

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Presenting with Valued Higher Ed Partners at CUPRAP

During the 2019 Spring Conference for College and University Public Relations and Associated Professionals (CUPRAP), Paskill Stapleton & Lord (PS&L) partnered with the Pennsylvania College of Art & Design (PCA&D) for a session of just over a dozen offered this year at the Lancaster County Convention Center. Titled, “Small By Design: How Brand Research Curated […]

During the 2019 Spring Conference

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PS&L Partners with PCA&D for CUPRAP Conference Session

Paskill Stapleton & Lord (PS&L) is proud to partner with the Pennsylvania College of Art & Design (PCA&D) on a design and user experience session at CUPRAP’s 2019 Spring Conference, being held at the Lancaster County Convention Center. On Thursday, March 14 at 1:45 p.m., PCA&D’s Kathy Smyser, Director of Communications, and Natalie Lascek, Director […]

Paskill Stapleton & Lord

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