New PS&L Client Announcement: Messiah College

Messiah College in Mechanicsburg, PA has retained PS&L to advise on and guide the College’s prospective student outreach. A big part of the strategy will be competitiveness and addressing the communication styles of today’s high school students and their parents.
The project will begin with a thorough assessment of current marketing strategies and then follow-through with recommendations and ongoing consulting as new communications plans are implemented.
Messiah College is a member of the Christian Council of Colleges and Universities. PS&L has worked with many of the other Council members during the past 31 years.
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Janet Sieff,

Over 30 years of experience in higher education marketing, admissions, and financial aid. Fifteen of those years spent on a campus managing the high school recruitment operations and negotiating articulation agreements. Off-campus experience includes consulting for college cost affordability, tuition payment plan implementation, online media campaign sales, lead generation, college prep content sales, and strategic planning for national branding.