Why SNU is Excited for its New Institutional Identity


A new institutional identity is being implemented with ease and excitement at Southern Nazarene University. That’s because PS&L’s designs for the monogram mark, wordmark, and combined mark reflect what was market-tested via online surveys among core audiences. And a comprehensive standards guide defines best practices for the new identity across departments, platforms, publications, and apparel.

PS&L designers understood that the new logo must capture both the university’s bold and bright future as well as embrace its impressive history. The emphasis of “SNU” in the new logo derives from how the Oklahoma school is referenced every day by those who care about it the most: its vibrant campus community.

The date, 1899, reflects the University’s well-established past, celebrating the University’s founding, and more than a century of commitment to educating students for lives of spiritual service. A visual anchor for the institutional identity, the date also serves as a point-of-pride for alumni, current students, and future students.

According to Terry Toler, Vice President for University Advancement and Church Relations at SNU, what’s been easier than expected of the new identity’s implementation is compliance. “Guidance from Jim Paskill regarding how to prioritize our ‘measured reveal’ was really helpful,” says Terry, who notes that new mark has been integrated into daily campus life strategically.

While the new mark is now being rolled out through campus signage, Terry shared that several campus meetings have been held to discuss the new brand, including a monthly staff meeting luncheon that featured a new identity presentation and included t-shirts with the new mark being distributed. “The information meetings have paid off,” he adds. “We have much left to do but we’re headed, thanks to PS&L, in a good direction.”

Categories: Uncategorized
Picture of Page Author

Cathy Donovan,

A higher education professional with more than a decade serving in various communications roles at a Big 10 university, including most recently as assistant dean. At PS&L, Cathy is busy implementing a marketing plan to promote the agency’s visibility and various services through email marketing, digital strategy, conferences, direct mail, and webinars. Cathy also manages psandl.com, social media efforts, and agency publications, and assists with agency RFP responses. She can be reached at [email protected]