Neumann University Taps PS&L for WNUW identity

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Neumann University has the power – all 100 watts of it. That’s enough power for WNUW to rock the campus and community from their campus hilltop antenna in Aston, Pa. The University station currently webcasts 24-hours a day, but with FCC approval WNUW is now at 98.5 on your FM dial. What the station didn’t have was an identity.

PS&L was tasked with developing a unique mark that was not too distant from the core of Neumann’s brand elements – but visually independent enough to be adopted by students as their own.


WNUW is a free format station serving up a variety of music, including Rock, Classic Rock, Pop, R&B, Rap, Country, Jazz, and community programming. WNUW also has popular sports talk program covering the Knights teams as well as pro sports topics.

Over last twenty years PS&L developed noteworthy institutional identities and inspiring athletic mascots for many of our clients.

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Robert Oxman,

Bob is the Creative Services Team Leader with more than 18 years experience of delivering creative solutions in higher education marketing. Works mostly in print publications, video production, and advertising (print, radio, and broadcast). Most people call him Bob, but he responds to other terms of endearment.