Mount Aloysius is decidedly bucking the trend
Mount Aloysius College is located deep in central Pennsylvania, a region of the country hard-hit by the downward trend of declining or static growth in the available prospect pool. In addition to numerous private colleges in their recruiting area, Mount Aloysius also competes against a Penn State University local campus and the PSU main campus, which is 90 minutes away.
Despite these external challenges, Mount Aloysius made their Fall 2014 enrollment goals for undergraduate, graduate, and continuing education classes.
Frank Crouse, VP of Enrollment Management credits some of this success to the “very impressive work by PS&L.”
“PS&L did very impressive work for us with a complete publications initiative and enhancements for all offices in the enrollment management division here at Mount Aloysius College (Freshmen Admissions, Transfer, Graduate, Con Ed, and Financial Aid) – including some other areas of work around branding and enrollment marketing. I am very impressed with the PS&L and think the world of Jim Paskill (as a professional and as a person).”
Francis C. Crouse, Jr
Vice President for Enrollment Management
Dean of Undergraduate and Graduate Admissions
Mount Aloysius College offers more than 70 undergraduate and graduate degree programs in Health Sciences and Nursing, Humanities, Education, Social Sciences, Natural and Applied Sciences, Business Administration and Pre-Professional Study. They have 1,300 full-time undergraduate students, 1,200 part-time undergraduate, graduate, continuing, education students and dual enrollment students.
PS&L provided the following services:
- Consulting & Planning
- Staff Development
- Brand Identity
Mount Aloysius College has been a PS&L client since 2008.
- Advertising (16)
- Media (6)
- Campus Tours (3)
- College Bound (21)
- Consulting & Planning (77)
- Enrollment Management (80)
- Fun Stuff (52)
- General (108)
- Higher-Ed Marketing (38)
- Market Research (32)
- Publications (13)
- Staff Development (50)
- Uncategorized (110)
- Video/Radio/Flash (6)
- Web (35)
- What Not To Do (14)