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Enrollment Marketing for Higher Education

Community college audiences are diverse and represent a range of different needs and expectations. How does your enterprise website accommodate all audiences seamlessly, while also advancing student recruitment?

In this webinar, PS&L’s leading UX Strategist Kelly Kautz shares:

  • strategies to organize and guide online journeys
  • tactics that build awareness and enroll new students
  • takeaways from successful community client projects
  • next steps in improving UX on community college websites

About Our Speaker:

kelly-kautz

Kelly Kautz is a former freelance writer whose work has appeared in the New York Times and now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist. Kelly serves as web audit project lead for PS&L’s two-year college clients.

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