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Enrollment Marketing for Higher Education

A strong brand is vital to your institution’s enrollment, identity, and longevity. When building a brand meant to last, what elements are most important to consider? After launch, what is key to sustaining brand health for years to come?

Paskill Stapleton & Lord (PS&L) leadership joins higher ed partner Des Moines University to share:

  • The best investments for effective brand-building
  • What drives engagement with students, faculty, and donors
  • How market research can inform decision making
  • Ways to make your brand relevant across constituents
  • Tips for creating a culture of brand-building, long after launch.

A premier medical and health sciences institution in Iowa, Des Moines University (DMU) had extensive marketing enrollment needs for its nine graduate degree programs.  Goals included a need to boost enrollment with higher quality applicants, enhance public awareness of the University and its services, and to cultivate support from alumni and stakeholders.

Through market research and brand development, DMU and partner agency PS&L advanced the University’s reputation and provided a quality brand experience throughout the graduate enrollment management life cycle. Learn what worked and why and how to apply these strategies to your college or university.

Meet Our Speakers:

Mark Danes, M.S. DMU, Public Affairs Director 

Mark serves in the Office of the President as DMU’s public affairs director and university historian. He joined DMU in 2016 as chief strategic communications officer. Previously, he led marketing and communications at the University of North Dakota and spent five years leading marketing and communications at The Citadel in Charleston, SC. He earned his graduate degree from The Citadel and his undergraduate degree from SUNY-Purchase College.

Jim Paskill, PS&L President

Jim has been involved with every major account during the past 30 years. A graduate of Temple University, Jim knows all the pieces of successful enrollment marketing, including admissions communications, integrated enrollment marketing, brand research, messaging, and the metrics needed to assess implemented marketing plans.

Dave Black, PS&L VP, Consulting and Market Research

Dave engages with research and consulting clients across the country. He serves as project leader and lead report author for branding research projects and provides guidance on enrollment development, enrollment management, and academic marketing. A graduate of St. Bonaventure University, Dave also earned an M.B.A. from New England University.

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