Webinar to Explore Meaningful UX Metrics
Your higher ed website is critical for communication and recruiting. Key to understanding a website’s success is interpreting what metrics really matter to your marketing goals, like enrollment, and how to benchmark those elements consistently.
At 2 p.m. Friday, December 10, Paskill Stapleton & Lord will host a webinar on how best to benchmark your website’s metrics, so all efforts support improved enrollment outcomes.
This live presentation will provide attendees with clear guidelines on:
- Benchmarking metrics for meaningful results
- Identifying quality user experience
- Understanding your audience and their behaviors
- Ensuring your integrations provide accurate data
To register, visit: https://tinyurl.com/s7wm6kmw
About Our Speakers:
Kelly Kautz is a former freelance writer whose work has appeared in the New York Times and now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist. Kelly serves as web audit project lead for PS&L’s two-year college clients.
Nathan Huff helps to maintain and develop diverse web projects for higher ed partners. He also lends his analytic and technical skills to the agency’s digital marketing department. A graduate of Rochester Institute of Technology, Nathan has been integral to several recent .edu launches.