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Enrollment Marketing for Higher Education

PS&L was recognized eight times during this year’s Annual Educational Advertising Awards, and six of those awards were gold. Four esteemed higher education partners collaborated on the creative celebrated: Pennsylvania Institute of Technology, the United States Coast Guard Academy, Southern Nazarene University, and Thomas College.

The honors represent a range of creative categories from visual identity, to video, new media, social, media, to viewbook, direct mail advertising, and outdoor advertising.

PS&L is a division of top Mid-Atlantic agency JPL, which was also recognized for client creative with awards from CUPRAP (College of University Public Relations and Associated Professionals) and the Educational Advertising Awards for its work with Pennsylvania College of Health Sciences. An integrated campaign included digital and traditional advertising, complemented with experiential marketing to drive engagement and boost enrollment.

Since 1986, PS&L has worked with nearly 600 higher education partners and has been recognized with more than 225 industry awards. The agency positively impacts all aspects of the enrollment process through comprehensive products and services that consider not just the external components of institutional brand, but the internal resources and capacity to implement and sustain these efforts.