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Enrollment Marketing for Higher Education

Paskill Stapleton & Lord (PS&L) begins 2022 supporting 18 new higher education partners from California to Maine, representing different enrollment marketing services for a variety of institutions including two-year, four-year, public, private, and health sciences.

“We are eager to support each institution with their distinct project goals and commend our talented team for consistently delivering outcomes schools can depend on,” says Jim Paskill, president of PS&L, a division of JPL Integrated Communications, Inc. “The higher education landscape continues to change, and we are seeing the best results from clients committed to an integrated approach across services to improve enrollment and strengthen brand.”

New higher ed partnerships launched in the final two quarters of 2021 represent short-term and long-term engagements including professional development for admissions recruiters, enterprise website redesigns, paid media campaigns and Agency of Record, market research, consulting, and assessments, and brand strategy and creative. These new PS&L clients include:

Albright College (website solutions);  Ashland Community and Technical College (training); Barry University (training); Central Michigan University (training); Central Penn College (consulting, assessment, messaging platform, Agency of Record); Genesee Community College (website solutions); Knox College (training);  Maine College of Health Professions (assessment and digital);  NJIT (creative); Reading Area Community College (market research);  Rollins College (training); San Juan College (communications flow and creative); Southern California University of Health Sciences (Agency of Record); University of Health Sciences and Pharmacy (training); University of West Georgia (training, admissions tools, and video); Walla Walla Community College (digital); and Washington State University, Vancouver (training).

In addition, PS&L has been selected by Rutgers University as an approved vendor to provide graphic design, paid media, and website solutions.

Since 1986, PS&L has worked with over 600 higher education partners and has been recognized with hundreds of industry awards. Currently, PS&L supports close to 50 colleges and universities across enrollment marketing services. Representing top talent in the industry, PS&L subject matter experts are frequently selected to speak on relevant topics at major conferences across the country, including three commitments so far in 2022.

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