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Enrollment Marketing for Higher Education

From thousands of submissions from hundreds of colleges and universities nationwide, Paskill Stapleton & Lord (PS&L) was recognized 10 times on behalf of six higher education partners during this year’s Annual Educational Advertising Awards.

Including two gold awards, PS&L’s honors represent a range of creative categories, from multiple integrated marketing campaigns, to website redesign, to various kinds of publications, including viewbook, brochure, and calendars.

The research-first marketing agency’s award-winning creative supported the enrollment goals for the following institutional partners: Des Moines University, Harrisburg University, Neumann University, Pennsylvania Institute of Technology, the United States Coast Guard Academy, and the University of Pennsylvania’s Graduate School of Education.

According to President Jim Paskill, the 34th annual Educational Advertising Awards reflect not only best-in-class advertising for the agency’s esteemed clients, but also further supports that PS&L’s practice of informed design is winning design.

“A core tenet at PS&L is that all design should be informed design,” states Paskill. “This means that each institution’s collateral, no matter if it’s digital, billboard, or brochure, is created to not only be eye-catching and effective, but first and foremost must advance enrollment and embody brand.”

PS&L recognizes its core creative team for their efforts in developing this award-winning work: Bob Oxman, Rosanne Jennings, Nick DiNucci, and Walt Schmidt.

Since 1986, PS&L has worked with more than 500 higher education partners and has been recognized with more than 225 industry awards. Each year, PS&L is on approximately 50 campuses to deliver professional development to institutions’ key economic drivers: recruiters. The agency positively impacts all aspects of the enrollment process through comprehensive products and services that consider not just the external components of institutional brand, but the internal resources and capacity to implement and sustain these efforts.

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