Spring Webinar Focuses on Digital Media Trends and Opportunities
How best to leverage digital media for recruitment during the pandemic will be discussed during an upcoming live webinar, hosted by Paskill Stapleton & Lord.
At 2 p.m. Friday, April 24 Director of Paid Media Michael Collins and President Jim Paskill will present, “Higher Ed Digital Media Trends and Opportunities – Spring 2020.”
This live, virtual event will address:
• new and emerging trends in paid media
• digital media opportunities for higher education
• connecting with audiences during COVID-19
Mike leads PS&L’s New York City-based paid media practice. He serves key accounts, oversees the paid media team and manages all paid media capabilities. Prior to joining PS&L, Mike worked for VaynerMedia, a global, full-service digital agency headquartered in Manhattan.
Jim knows all the pieces of successful enrollment marketing, and counsels numerous higher ed partners to positive outcomes. A sought-after presenter, Jim spoke at the American Marketing Association’s Symposium for the Marketing of Higher on diversifying enrollments.
To register, visit https://tinyurl.com/qluprwt.