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Enrollment Marketing for Higher Education

How best to leverage digital media for recruitment during the pandemic will be discussed during an upcoming live webinar, hosted by Paskill Stapleton & Lord.

At 2 p.m. Friday, April 24 Director of Paid Media Michael Collins and President Jim Paskill will present, “Higher Ed Digital Media Trends and Opportunities – Spring 2020.”

This live, virtual event will address:
• new and emerging trends in paid media
• digital media opportunities for higher education
• connecting with audiences during COVID-19

Mike leads PS&L’s New York City-based paid media practice. He serves key accounts, oversees the paid media team and manages all paid media capabilities. Prior to joining PS&L, Mike worked for VaynerMedia, a global, full-service digital agency headquartered in Manhattan.

Jim knows all the pieces of successful enrollment marketing, and counsels numerous higher ed partners to positive outcomes. A sought-after presenter, Jim spoke at the American Marketing Association’s Symposium for the Marketing of Higher on diversifying enrollments.

To register, visit