One of the most important experiences prospects have with your institution, campus tours are critical. So why are so many the same?
Why We Support Small Colleges
Paskill Stapleton & Lord’s high-touch personal approach to higher education enrollment marketing works especially well with smaller institutions. Throughout our 33-year history, our most loyal partners have been small colleges for whom we feel (and know from feedback) have benefited from PS&L services the most.
Whether it’s increasing enrollment, fortifying brands, or building progressive creative and effective campaigns, we know the landscape and issues that small colleges face. That’s why we’ve been a proud supporter of the annual National Small College Enrollment Conference.
Dave Black, Vice President of Consulting and Market Research, represented PS&L during this year’s conference in Raleigh, North Carolina July 29-31.
About the Author
We not only identify brand messages, but enhance campus cultures where living the brand is a team effort.
These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.