Paskill Stapleton & Lord’s high-touch personal approach to higher education enrollment marketing works especially well with smaller institutions. Throughout our 33-year history, our most loyal partners have been small colleges for whom we feel (and know from feedback) have benefited from PS&L services the most.
Whether it’s increasing enrollment, fortifying brands, or building progressive creative and effective campaigns, we know the landscape and issues that small colleges face. That’s why we’ve been a proud supporter of the annual National Small College Enrollment Conference.
Dave Black, Vice President of Consulting and Market Research, represented PS&L during this year’s conference in Raleigh, North Carolina July 29-31.
As business leaders, we need to commit to Diversity, Equity, and Inclusion action plans in order to create positive, lasting change. We should do so understanding that our businesses will be stronger when we engage more diverse voices.
Improve recruiting by examining your enrollment marketing strategy from outside inner circles inundated with COVID-19 crisis management.
One essential marketing tactic that has made an impact in admissions and recruiting outcomes for decades: professional development.