Build Your Case for Value in Five Easy Steps
Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.
Insights
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A Virtual Tour Solution Driven By What Works
Now an expected part of prospects’ college-decision-making journey, PS&L's new virtual tour solution is produced in a time- and budget-friendly process.
Need to Brew Some Creativity? Coffee is Key Says VP of Creative Services
Coffee represents the time in which we stop to think without distraction or in some cases stop thinking altogether.
Making a Memorable Holiday Card: It’s About Personality
The holidays are an opportunity to spread some good cheer to clients across the country, and to do so while being exceptionally imaginative.
Lights, Camera, Vlog: PS&L Teaches Students Best Practices on Video Creation
Bob Oxman led student video blog workshops for client, the United State Coast Guard Academy.
Brand Spot for United States Coast Guard Academy Deemed ‘Best in Show’
Reconstructing the USCGA brand as a first-class military institution has been a PS&L focus.
The Question Admissions Recruiters Should NOT Ask
Ask questions that lead to an opportunity to continue a conversation, connect the student to the others on campus, and truly engage them in the recruiting process.
Beyond the Enrollment Team – How to Engage Faculty in Recruiting Efforts
Successful partnerships with faculty on campus is important for any admissions office, but their expectations and efforts need to be managed.
Remove Silos with Higher Education Staff Development
Thoughtful, no-cost ideas for cross-campus relationship building.
Stakeholder Participation – A Lesson to be Learned
Why transparency and inclusion are integral to any higher education market research project.
How Much Does it Cost to Attend Your College?
How tuition is communicated on your website reflects on your college or university brand.