Storytelling: Bring the Voices of Your Institution to Life
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.
Insights
Featured
A Virtual Tour Solution Driven By What Works
An expected part of prospects’ college decision-making, PS&L's virtual tour solution is delivering results for clients like The Jewish Theological Seminary.
Everybody Wins When Students Are Respected Customers
Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.
Five Questions to Consider When Prioritizing Staff Time
There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?
Build Your Case for Value in Five Easy Steps
Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.
Need to Brew Some Creativity? Coffee is Key Says VP of Creative Services
Coffee represents the time in which we stop to think without distraction or in some cases stop thinking altogether.
Making a Memorable Holiday Card: It’s About Personality
The holidays are an opportunity to spread some good cheer to clients across the country, and to do so while being exceptionally imaginative.
Lights, Camera, Vlog: PS&L Teaches Students Best Practices on Video Creation
Bob Oxman led student video blog workshops for client, the United State Coast Guard Academy.
Brand Spot for United States Coast Guard Academy Deemed ‘Best in Show’
Reconstructing the USCGA brand as a first-class military institution has been a PS&L focus.
The Question Admissions Recruiters Should NOT Ask
Ask questions that lead to an opportunity to continue a conversation, connect the student to the others on campus, and truly engage them in the recruiting process.
Beyond the Enrollment Team – How to Engage Faculty in Recruiting Efforts
Successful partnerships with faculty on campus is important for any admissions office, but their expectations and efforts need to be managed.