The New Recruiting Environment: How to Navigate Unprecedented Challenges

As on-campus visits are on pause, Paskill enrollment marketing consultants offer their guidance on recruiting during COVID-19.

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White Paper: Enrollment Growth Solutions for Community Colleges

To support two-year institutions confront the challenges ahead, new thinking offers key trends to consider.

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White Paper: How to Safeguard Your Digital Campaign from Ad Fraud

A recent white paper unpacks what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.

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Gen Z and College Tuition, a New Movement?

These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.

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Five Tips to Improve Your Campus Tours

One of the most important experiences prospects have with your institution, campus tours are critical. So why are so many the same?

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Why Building a Better Brand is an Inside Job

We not only identify brand messages, but enhance campus cultures where living the brand is a team effort.

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The Physics Lesson Every Student Recruiter Should Know

Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.

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Illustrated Campus Maps Offer Pathways to Student Engagement

It’s not just where the library or gym can be found on campus, but what kinds of meaningful experiences evolve from those spaces.

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The Close – It’s Not What It Used To Be

Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.

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Why We Support Small Colleges

Paskill’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.

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