Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.
PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.
Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.
There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?
Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.
Reconstructing the USCGA brand as a first-class military institution has been a PS&L focus.
Ask questions that lead to an opportunity to continue a conversation, connect the student to the others on campus, and truly engage them in the recruiting process.
Successful partnerships with faculty on campus is important for any admissions office, but their expectations and efforts need to be managed.
Thoughtful, no-cost ideas for cross-campus relationship building.