The Close – It’s Not What It Used To Be
Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.
Insights
Featured
Ready or Not, Higher Ed. The Metaverse is Here.
Clients are asking what the Metaverse is and if they should have a presence? Learn about the new realm's possibilities and the first steps to getting there.
Why We Support Small Colleges
PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.
Storytelling: Bring the Voices of Your Institution to Life
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.
Everybody Wins When Students Are Respected Customers
Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.
Five Questions to Consider When Prioritizing Staff Time
There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?
Build Your Case for Value in Five Easy Steps
Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.
Brand Spot for United States Coast Guard Academy Deemed ‘Best in Show’
Reconstructing the USCGA brand as a first-class military institution has been a PS&L focus.
The Question Admissions Recruiters Should NOT Ask
Ask questions that lead to an opportunity to continue a conversation, connect the student to the others on campus, and truly engage them in the recruiting process.
Beyond the Enrollment Team – How to Engage Faculty in Recruiting Efforts
Successful partnerships with faculty on campus is important for any admissions office, but their expectations and efforts need to be managed.
Remove Silos with Higher Education Staff Development
Thoughtful, no-cost ideas for cross-campus relationship building.