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White Paper: How to Safeguard Your Digital Campaign from Ad Fraud

A recent white paper unpacks what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.

Mastering Your Juggling Act of Time Management

Figure out how to make time for relationship building amongst many other tasks and priorities, some of which are not your own.

Campus Visit: Let’s Do Something

Whether it is a daily tour or an open house, students want more than people talking at them. They want to be engaged in doing.

Making a Memorable Holiday Card: It’s About Personality

The holidays are an opportunity to spread some good cheer to clients across the country, and to do so while being exceptionally imaginative.

Through Another Lens: Your Prospective Student’s

Wouldn’t we serve our prospective students better if we could see through a newly imagined student lens?

Lights, Camera, Vlog: PS&L Teaches Students Best Practices on Video Creation

Bob Oxman led student video blog workshops for client, the United State Coast Guard Academy.

Brand Spot for United States Coast Guard Academy Deemed ‘Best in Show’

Reconstructing the USCGA brand as a first-class military institution has been a PS&L focus.

The Question Admissions Recruiters Should NOT Ask

Ask questions that lead to an opportunity to continue a conversation, connect the student to the others on campus, and truly engage them in the recruiting process.