The Close – It’s Not What It Used To Be

Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.

Read More

Why We Support Small Colleges

PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.

Read More

Storytelling: Bring the Voices of Your Institution to Life

For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.

Read More

Everybody Wins When Students Are Respected Customers

Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.

Read More

Five Questions to Consider When Prioritizing Staff Time

There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?

Read More

Build Your Case for Value in Five Easy Steps

Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.

Read More

Brand Spot for United States Coast Guard Academy Deemed ‘Best in Show’

Reconstructing the USCGA brand as a first-class military institution has been a PS&L focus.

Read More

The Question Admissions Recruiters Should NOT Ask

Ask questions that lead to an opportunity to continue a conversation, connect the student to the others on campus, and truly engage them in the recruiting process.

Read More

Beyond the Enrollment Team – How to Engage Faculty in Recruiting Efforts

Successful partnerships with faculty on campus is important for any admissions office, but their expectations and efforts need to be managed.

Read More

Remove Silos with Higher Education Staff Development

Thoughtful, no-cost ideas for cross-campus relationship building.

Read More