Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.
It’s not just where the library or gym can be found on campus, but what kinds of meaningful experiences evolve from those spaces.
Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.
PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.
Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.
There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?
Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.
Reconstructing the USCGA brand as a first-class military institution has been a PS&L focus.
Ask questions that lead to an opportunity to continue a conversation, connect the student to the others on campus, and truly engage them in the recruiting process.