These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
One of the most important experiences prospects have with your institution, campus tours are critical. So why are so many the same?
We not only identify brand messages, but enhance campus cultures where living the brand is a team effort.
Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.
It’s not just where the library or gym can be found on campus, but what kinds of meaningful experiences evolve from those spaces.
Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.
PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.
Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.
There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?