Why We Support Small Colleges

PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.

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Storytelling: Bring the Voices of Your Institution to Life

For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.

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Lather, Rinse, Repeat: How to Make Good Customer Service a Daily Habit

Really good customer service is based on consistency and establishing expectations for all staff, all of the time.

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Everybody Wins When Students Are Respected Customers

Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.

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The Power of Personalized Outreach

What we can't speed up or reduce to automation is the connection a prospect makes with a college, and the decision of where to attend.

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Building Networks for a Career in Higher Education

If you are new to an institution, you have the perfect reason to build your network. Here are ways to help you get started.

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Five Questions to Consider When Prioritizing Staff Time

There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?

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Build Your Case for Value in Five Easy Steps

Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.

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Positive Vibes at the 2019 CCCU Conference

PS&L has participated with the CCCU annual conference for nearly 30 years.

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Why Building Schedules Around Students is Good Planning

What if we made schedules around what would benefit our prospective students the most?

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