Illustrated Campus Maps Offer Pathways to Student Engagement

It’s not just where the library or gym can be found on campus, but what kinds of meaningful experiences evolve from those spaces.

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The Close – It’s Not What It Used To Be

Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.

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Why We Support Small Colleges

PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.

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Storytelling: Bring the Voices of Your Institution to Life

For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.

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Lather, Rinse, Repeat: How to Make Good Customer Service a Daily Habit

Really good customer service is based on consistency and establishing expectations for all staff, all of the time.

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Everybody Wins When Students Are Respected Customers

Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.

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The Power of Personalized Outreach

What we can't speed up or reduce to automation is the connection a prospect makes with a college, and the decision of where to attend.

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Building Networks for a Career in Higher Education

If you are new to an institution, you have the perfect reason to build your network. Here are ways to help you get started.

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Five Questions to Consider When Prioritizing Staff Time

There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?

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Build Your Case for Value in Five Easy Steps

Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.

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