Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.
It’s not just where the library or gym can be found on campus, but what kinds of meaningful experiences evolve from those spaces.
Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.
PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.
Really good customer service is based on consistency and establishing expectations for all staff, all of the time.
Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.
What we can't speed up or reduce to automation is the connection a prospect makes with a college, and the decision of where to attend.
If you are new to an institution, you have the perfect reason to build your network. Here are ways to help you get started.
There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?