The Physics Lesson Every Student Recruiter Should Know

Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.

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The Most Effective and Easy Marketing Strategy to Increase Enrollment

One essential marketing tactic that has made an impact in admissions and recruiting outcomes for decades: professional development.

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The Close – It’s Not What It Used To Be

Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.

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Storytelling: Bring the Voices of Your Institution to Life

For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.

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Everybody Wins When Students Are Respected Customers

Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.

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The Power of Personalized Outreach

What we can't speed up or reduce to automation is the connection a prospect makes with a college, and the decision of where to attend.

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Building Networks for a Career in Higher Education

If you are new to an institution, you have the perfect reason to build your network. Here are ways to help you get started.

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Five Questions to Consider When Prioritizing Staff Time

There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?

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Build Your Case for Value in Five Easy Steps

Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.

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Why Building Schedules Around Students is Good Planning

What if we made schedules around what would benefit our prospective students the most?

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