The Most Effective and Easy Marketing Strategy to Increase Enrollment
One essential marketing tactic that has made an impact in admissions and recruiting outcomes for decades: professional development.
Category: Staff Training
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Seven Tips for Using Video to Enhance Enrollment Marketing
An account manager and associate creative director share how to make video a more effective part of your enrollment marketing mix.
The Physics Lesson Every Student Recruiter Should Know
Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.
The Close – It’s Not What It Used To Be
Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.
Storytelling: Bring the Voices of Your Institution to Life
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.
Everybody Wins When Students Are Respected Customers
Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.
Five Questions to Consider When Prioritizing Staff Time
There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?
Build Your Case for Value in Five Easy Steps
Learn how recruiters can start to change conversations with prospects on cost to the benefits of value.
The Question Admissions Recruiters Should NOT Ask
Ask questions that lead to an opportunity to continue a conversation, connect the student to the others on campus, and truly engage them in the recruiting process.
Beyond the Enrollment Team – How to Engage Faculty in Recruiting Efforts
Successful partnerships with faculty on campus is important for any admissions office, but their expectations and efforts need to be managed.