Gen Z and College Tuition, a New Movement?

These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.

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Everybody Wins When Students Are Respected Customers

Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.

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Positive Vibes at the 2019 CCCU Conference

PS&L has participated with the CCCU annual conference for nearly 30 years.

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How Phone Calls Can Hurt A College’s Brand

Customer service is imperative for successful recruitment, it’s the platinum rule of interpersonal communication.

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Remove Silos with Higher Education Staff Development

Thoughtful, no-cost ideas for cross-campus relationship building.

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How Much Does it Cost to Attend Your College?

How tuition is communicated on your website reflects on your college or university brand.

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